MENU
SEARCHSubaru has announced pricing and updates for the 2026 Ascent, with new trim features, advanced driver-assist technology, and a fresh Sapphire Blue Pearl color option.
The 2026 Subaru Ascent arrives with a simplified trim lineup, enhanced driver-assist technology, and a new Sapphire Blue Pearl exterior color.
Photo: Subaru
Subaru of America has announced pricing and updates for the 2026 Ascent, the automaker’s three-row SUV. The new model year includes a streamlined trim lineup, interior upgrades, expanded driver-assistance technology, and a new exterior color, Sapphire Blue Pearl, which replaces Cosmic Blue Pearl.
The 2026 Ascent will be available in Premium, Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring trims. The Onyx Edition has been discontinued.
All trims include EyeSight Driver Assist Technology with a wide-angle mono camera and Emergency Stop Assist. Blind-Spot Detection with Lane Change Assist, Rear Cross-Traffic Alert, Reverse Automatic Braking, and Automatic Emergency Steering are standard. DriverFocus Distraction Mitigation System is included on Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring models.
Under the hood, the Ascent retains its 2.4-liter turbocharged SUBARU BOXER engine, delivering 260 horsepower and 277 lb.-ft. of torque, paired with a Lineartronic CVT with an 8-speed manual mode and paddle shifters. Symmetrical All-Wheel Drive and X-MODE with Hill Descent Control are standard, along with up to 5,000 pounds of towing capacity.
Premium: Adds black 18-inch alloy wheels, black mirrors and trim, heated StarTex front seats, LED fog lights, and an 11.6-inch touchscreen with wireless Apple CarPlay and Android Auto.
Limited: Adds leather-trimmed upholstery, heated steering wheel and second-row seats, Harman Kardon premium audio, and Surround View Monitor.
Limited Bronze Edition: Bronze-finish 20-inch alloy wheels, bronze exterior accents, and bronze-stitched StarTex interior.
Touring: Includes ventilated front seats, rain-sensing windshield wipers, Nappa leather upholstery, and smart rearview mirror.
Onyx Edition Touring: Touring features plus black 20-inch wheels, black exterior accents, and Slate Black Nappa leather with green stitching.
Model/Trim | Configuration | Option Code | MSRP | MSRP + Destination |
|---|---|---|---|---|
Ascent Premium | 8 passenger | 12 | $40,795 | $42,245 |
Ascent Premium | 7 passenger | 12 | $40,795 | $42,245 |
Ascent Limited | 8 passenger | 32 | $47,885 | $49,335 |
Ascent Limited | 7 passenger | 32 | $47,885 | $49,335 |
Ascent Limited Bronze Edition | 7 passenger | 41 | $48,995 | $50,445 |
Ascent Touring | 7 passenger | 51 | $51,165 | $52,615 |
Ascent Onyx Edition Touring | 7 passenger | 61 | $51,995 | $53,445 |
Destination & Delivery is $1,450 and may vary in CT, HI, MA, ME, NH, NJ, NY, RI, and VT. For Alaska retailers, D&D is $1,600.
The 2026 Subaru Ascent will continue to be assembled at Subaru of Indiana Automotive in Lafayette, Indiana, alongside the Crosstrek and Forester.
Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.
Read More →
Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.
Read More →
Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.
Read More →
Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.
Read More →
BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.
Read More →
In this news recap, host Faith Howell covers the ethics of AI, replacement delays, and how one company is streamlining uptime.
Read More →
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
EMKAY recently celebrated a major milestone: 80 years in the fleet industry.
Read More →
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Mercedes-Benz introduces an all-electric C-Class with dual motors, up to 482 hp, fast charging, and a redesigned interior built on a dedicated EV platform.
Read More →
