Automotive Fleet
MenuMENU
SearchSEARCH

2024 Subaru Ascent: New Model Info & Price Changes

Subaru's three-row SUV has minor updates for the 2024-MY.

2024 Subaru Ascent: New Model Info & Price Changes

Updates to the Ascent include revised front and rear styling and a new 11.6-inch touchscreen first seen in Legacy models.

Photo: Subaru

2 min to read


Subaru announced the pricing on June 15 of the 2024 Ascent, its award-winning 3-row SUV. The Ascent offers a spacious interior with flexible seating options and an impressive list of standard safety, driver assist, and in-vehicle technologies.

Available in six trim levels – Base, Premium, Onyx Edition, Onyx Edition Limited, Limited and Touring – the 2024 Ascent arrives in Subaru retailers this fall.

With a starting price of $34,195, the 2024 Ascent comes standard with the latest version of EyeSight driver assist technology as well as many more features. The 2023 Subaru Ascent also earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration.

Ad Loading...

The 2024 Ascent comes standard with the latest version of EyeSight driver assist technology. The enhanced system operates more smoothly and in a greater range of conditions. These improvements are a result of a wider field of view, updated control software, and the addition of an electric brake booster.

Also standard across the model line is a Wide-Angle mono camera that works together with the EyeSight system’s stereo cameras.

Model Features

  • Steering Responsive LED headlights with High Beam Assist

  • Rear Seat Reminder

  • Front tri-zone and rear automatic climate control

  • Automatic power door locks

  • Power windows and power side mirrors

  • Security system with engine immobilizer

  • Rear vision camera

  • USB-A and USB-C input/charge ports in the front center console

  • USB-A and USB-C charge ports in the rear center console

  • Raised roof rails

  • 18-inch aluminum-alloy wheels in silver finish and 19 cupholders.

Ascent Premium

  • 2022: $36,470

  • 2023: $36,795

Onyx Edition

  • 2022: $39,670

  • 2023: $41,595

Ad Loading...

Ascent Limited

  • 2022: $41,270

  • 2023: $41,895

Ascent Touring

  • 2022: $47,120

  • 2023: $48,495

More Vehicle Research

Stellantis executive talks from stage
Vehicle Researchby Chris BrownJune 10, 2026

Ram Previews ProMaster City, Updates Fleet Vehicle Lineup

The return of the small van headlined enhancements across the ProMaster, Chassis Cab, Heavy Duty, and Ram 1500 lineup, along with a preview of future Ram products.

Read More →
Dark blue bar graphs showing percentage gains in average wholesale used vehicle prices
Remarketingby News/Media ReleaseJune 5, 2026

Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices

Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.

Read More →
A red and blue graphic representing the expansion of Stellantis pro one,

Stellantis Launches Pro One in North America

Stellantis has launched Stellantis Pro One in North America, unifying its commercial vehicle operations under a global business unit and outlining plans for new vans, pickups, and fleet-focused services.

Read More →
Ad Loading...
Woman in a blue shirt points toward text reading “The Future of Fleet Is Closer Than You Think” on a Weekly Cheat Sheet graphic about fleet technology, cybersecurity, safety, and industry trends.
Vehicle Researchby Faith HowellJune 5, 2026

The Future of Fleet is Closer Than You Think | AF News Recap

Cybersecurity threats, autonomous vehicle strategies, and hands-on crash testing experiences are all making headlines this week. Here's a quick look at the trends shaping the future of fleet.

Read More →
A blue and red Automotive Fleet graphic calling for nominations for the fleet safety award.
Safetyby Faith HowellJune 4, 2026

Nominations Open for 2026 Fleet Safety Award

Nominations have officially opened for the 2026 Fleet Safety Award Winner.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Vehicle Researchby Martin RomjueJune 3, 2026

Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Dark teaser image of Stellantis Pro One’s autonomous Box on Wheels delivery concept, a driverless zero-emission vehicle designed for last-mile logistics and fleet operations.
Vehicle Researchby StaffJune 2, 2026

Stellantis Pro One Unveils 2030 Strategy: 11 New Models, Autonomous Concept, and Uptime-as-a-Service

The commercial vehicle division sets ambitious targets, including 30% volume growth and a push toward 100% vehicle uptime through a new ecosystem services platform.

Read More →
Presenter stands onstage before a large screen announcing Ford Pro’s expanded 5-year, 100,000-mile powertrain warranty for additional fleet vehicles beginning with the 2027 model year.
Vehicle Researchby StaffJune 1, 2026

Ford Pro Expands 5-Year/100,000-Mile Powertrain Warranty to Additional Commercial Vehicles

Beginning with the 2027 model year, Ford Pro will extend its 5-year/100,000-mile limited powertrain warranty to a broader range of commercial vehicles, including several SUVs, pickups, and EVs purchased by eligible fleet customers.

Read More →
On the left, a smiling woman in a blue sleeveless polo points upward against a dark navy background with blue graphic accents. On the right, large bold text reads “WHY FLEET MANAGEMENT LOOKS DIFFERENT IN 2026” beneath a “WEEKLY CHEAT SHEET” header. Along the bottom are icons labeled “Trends,” “Insights,” and “Strategies.” The design uses a professional blue-and-white color scheme with modern geometric elements and a corporate, technology-focused aesthetic.
Vehicle Researchby Faith HowellJune 1, 2026

Why Fleet Management Looks Different in 2026 | AF News Recap

Here’s how rebranding, data strategy, and decades of industry evolution are reshaping fleet leadership.

Read More →
Ad Loading...
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →