2024 Subaru Ascent: New Model Info & Price Changes

Subaru's three-row SUV has minor updates for the 2024-MY.

June 20, 2023

2024 Subaru Ascent: New Model Info & Price Changes — Updates to the Ascent include revised front and rear styling and a new 11.6-inch touchscreen first seen in Legacy models.
Photo: Subaru

2 min to read

Subaru announced the pricing on June 15 of the 2024 Ascent, its award-winning 3-row SUV. The Ascent offers a spacious interior with flexible seating options and an impressive list of standard safety, driver assist, and in-vehicle technologies.

Available in six trim levels – Base, Premium, Onyx Edition, Onyx Edition Limited, Limited and Touring – the 2024 Ascent arrives in Subaru retailers this fall.

With a starting price of $34,195, the 2024 Ascent comes standard with the latest version of EyeSight driver assist technology as well as many more features. The 2023 Subaru Ascent also earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration.

The 2024 Ascent comes standard with the latest version of EyeSight driver assist technology. The enhanced system operates more smoothly and in a greater range of conditions. These improvements are a result of a wider field of view, updated control software, and the addition of an electric brake booster.

Also standard across the model line is a Wide-Angle mono camera that works together with the EyeSight system’s stereo cameras.

Model Features

Steering Responsive LED headlights with High Beam Assist
Rear Seat Reminder
Front tri-zone and rear automatic climate control
Automatic power door locks
Power windows and power side mirrors
Security system with engine immobilizer
Rear vision camera
USB-A and USB-C input/charge ports in the front center console
USB-A and USB-C charge ports in the rear center console
Raised roof rails
18-inch aluminum-alloy wheels in silver finish and 19 cupholders.

Ascent Premium

2022: $36,470
2023: $36,795

Onyx Edition

2022: $39,670
2023: $41,595

Ascent Limited

2022: $41,270
2023: $41,895

Ascent Touring

2022: $47,120
2023: $48,495

Topics:SUVs Fleet Safety Subaru Vehicle Research

More Vehicle Research

Interior dashboard view of a Volvo EV featuring Google Maps navigation and infotainment display during a demo of upcoming Gemini AI vehicle integration.

Vehicle Research•by News/Media Release•May 21, 2026

Volvo, Google Preview AI-Powered In-Car Navigation Features

Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.

An obit image of fleet hall of famer Ray Breault next to a black square with the text of his birth and death dates.

Vehicle Research•by Faith Howell•May 20, 2026

Automotive Fleet Hall of Fame Inductee Ray Breault Passes at 95

Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.

Close-up of the 2027 Volkswagen ID. Buzz side window with quilted privacy shades and integrated side mirror camera parked outdoors.

Vehicle Research•by News/Media Release•May 20, 2026

The 2027 Volkswagen Lineup

Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.

Gray 2026 Kia EV6 electric crossover driving on a desert highway at sunset with mountains and Joshua trees in the background.

Vehicle Research•by News/Media Release•May 19, 2026

2026 Kia EV6 Arrives With Lower Pricing, New Charging Features

Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.

Blue BMW iX3 electric SUV parked on a reflective surface with mountain scenery in the background at dusk.

Vehicle Research•by News/Media Release•May 19, 2026

2027 BMW iX3 Starts at $61,500 With Up to 434 Miles of Range

BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.

YouTube thumbnail with a dark blue, high-contrast corporate design featuring a smiling young woman on the left pointing upward. Large bold text on the right reads: ‘HOW FLEETS ARE DOING MORE WITH LESS IN 2026.’ Smaller header text at the top says ‘WEEKLY CHEAT SHEET.’ Along the bottom are three blue-and-white icons labeled ‘TRENDS,’ ‘INSIGHTS,’ and ‘STRATEGIES.’

Vehicle Research•by Faith Howell•May 18, 2026

How Fleets Are Doing More with Less in 2026 | AF News Recap

In this news recap, host Faith Howell covers the ethics of AI, replacement delays, and how one company is streamlining uptime.

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

A graphic including Emkay's building celebrating 80 years in fleet.

Vehicle Research•by Staff•May 13, 2026

Inside Emkay's 80th Anniversary Celebration [Watch]

EMKAY recently celebrated a major milestone: 80 years in the fleet industry.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Front view of a silver Mercedes-Benz C-Class EV driving on a curving road with mountains and sunlight in the background.

Vehicle Research•by News/Media Release•May 6, 2026

Mercedes-Benz Introduces All-New Electric C-Class

Mercedes-Benz introduces an all-electric C-Class with dual motors, up to 482 hp, fast charging, and a redesigned interior built on a dedicated EV platform.

View All →