2024 Subaru Ascent: New Model Info & Price Changes
Subaru's three-row SUV has minor updates for the 2024-MY.

Updates to the Ascent include revised front and rear styling and a new 11.6-inch touchscreen first seen in Legacy models.
Photo: Subaru
Subaru announced the pricing on June 15 of the 2024 Ascent, its award-winning 3-row SUV. The Ascent offers a spacious interior with flexible seating options and an impressive list of standard safety, driver assist, and in-vehicle technologies.
Available in six trim levels – Base, Premium, Onyx Edition, Onyx Edition Limited, Limited and Touring – the 2024 Ascent arrives in Subaru retailers this fall.
With a starting price of $34,195, the 2024 Ascent comes standard with the latest version of EyeSight driver assist technology as well as many more features. The 2023 Subaru Ascent also earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration.
The 2024 Ascent comes standard with the latest version of EyeSight driver assist technology. The enhanced system operates more smoothly and in a greater range of conditions. These improvements are a result of a wider field of view, updated control software, and the addition of an electric brake booster.
Also standard across the model line is a Wide-Angle mono camera that works together with the EyeSight system’s stereo cameras.
Model Features
Steering Responsive LED headlights with High Beam Assist
Rear Seat Reminder
Front tri-zone and rear automatic climate control
Automatic power door locks
Power windows and power side mirrors
Security system with engine immobilizer
Rear vision camera
USB-A and USB-C input/charge ports in the front center console
USB-A and USB-C charge ports in the rear center console
Raised roof rails
18-inch aluminum-alloy wheels in silver finish and 19 cupholders.
Ascent Premium
2022: $36,470
2023: $36,795
Onyx Edition
2022: $39,670
2023: $41,595
Ascent Limited
2022: $41,270
2023: $41,895
Ascent Touring
2022: $47,120
2023: $48,495
More Vehicle Research

Which Vehicles Earn Your Fleet’s Vote? Voting Opens for 2027 Fleet Vehicle of the Year
Which vehicles earn your fleet’s vote? Cast your ballot to unlock early access to our analysis of ownership costs across 55 vehicle nameplates.
Read More →
Crash Tests, Catalytic Converter Theft & Fleet Safety | AF News Recap
A stolen catalytic converter can cost a fleet far more than the replacement part. This week, we're exploring how to reduce theft-related risk, what fleet managers learned from live IIHS crash testing, the 2027 Jeep Compass's new safety features, and why supporting original industry reporting matters.
Read More →
2027 Jeep Compass Adds Standard Driver-Assistance Features, Starts at $31,985
The 2027 Jeep Compass adds standard adaptive cruise control across the lineup, along with additional technology and equipment options on select trims.
Read More →
2027 Subaru Outback Adds Base Trim, Lowers Pricing Across Lineup
The 2027 Outback starts at $32,995, with price reductions on several trims and expanded availability of hands-free driver-assistance technology.
Read More →
2027 Toyota Camry Offers Hybrid Powertrain Across Five Grades
The 2027 Toyota Camry is a carryover with new pricing.
Read More →
Chevrolet Updates 2027 Trax and Trailblazer with More Standard Safety Features
Chevrolet is updating two of its smallest SUVs with added driver-assistance technology, redesigned interiors, and revised trim options. The changes could add more safety equipment as standard for commercial fleets, while a new Trailblazer configuration adds another all-wheel-drive option.
Read More →
Commercial Fleet Sales Rise 5.8% Through September 2026
September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.
Read More →
Hall of Fame Inductee: John Dmochowsky
The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.
Read More →
Hall of Fame Inductee: Lee Miller
After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.
Read More →
Hall of Fame Inductee: Mark F. Petersen
From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.
Read More →