Automotive Fleet
MenuMENU
SearchSEARCH

SUVs Steal the IIHS Safety Awards Show

The Insurance Institute for Highway Safety has granted Top Safety Pick or Top Safety Pick+ status to 30 SUVs after enduring rigorous testing and stricter criteria than ever before.

SUVs Steal the IIHS Safety Awards Show

The 2023 Kia Telluride, a midsize SUV, recently captured a Top Safety Pick+ award. It was in good company with 29 other SUVs that garnered either a Top Safety Pick or a Top Safety Pick+ award.

Photos: IIHS/Canva

3 min to read


Some 30 SUVs recently rolled away with 2023 Top Safety Pick or Top Safety Pick+ awards — the most of any other vehicle category. Moreover, the SUVs captured the coveted awards after the Insurance Institute for Highway Safety (IIHS) upped the criteria standards.

The winning SUVs run the gamut from small to midsize to midsize luxury. By class, midsize luxury SUVs earned the most Top Safety Pick+ awards, with nine, and small SUVs earned the most awards in total, with four Top Safety Pick+ and eight Top Safety Pick awards.

Ad Loading...

To garner either award, the SUVs were put through the paces, earning good scores in three crashworthiness evaluations — the driver-side small overlap front, passenger-side small overlap front, and original moderate overlap front tests.

But this year, vehicles had to pass muster in two new evaluations. IIHS researchers discovered that fatalities were still common in side crashes that occurred at higher speeds than the original evaluation, prompting them to design an updated side crash test. In addition to a higher speed, the updated test uses a new striking barrier that is closer to the weight of today’s SUVs than the old barrier and more closely mimics the damage they create.

The updated test involves 82% more energy than the original test. Vehicles must earn an acceptable or good rating to qualify for Top Safety Pick, while a good rating is required for “plus” status.

There are also now stricter requirements for headlights and pedestrian front crash prevention systems. Almost half of all fatal U.S. crashes happen in the dark, and three-quarters of fatal pedestrian crashes occur at night — when many crash avoidance systems perform poorly.

To address that continuing problem, IIHS added the nighttime vehicle-to-pedestrian evaluation to the award requirements and made it impossible for a vehicle to win either award if it could be purchased while equipped with inferior headlights.

Ad Loading...

The following is a brief overview of some SUVs that are popular fleet vehicles and that earned safety accolades from the IIHS.

Top Safety Pick+ Winners

In the small SUV category Honda excelled, with both the Honda CR-V and the Honda HR-V capturing “plus” status. The electric Subaru Solterra scored top honors, too, on models built after 2022.

Not to be outdone, six midsize SUVs took home Top Safety Pick+ awards. The winners were born of various automakers, but all share an affinity for safety. These include the Hyundai Palisade, Kia Telluride, Nissan Pathfinder, Subaru Ascent, Toyota Highlander, and the electric Volkswagen ID 4.

Finally, in the midsize luxury SUV category a total of ten vehicles took home highest honors. Those that fleets utilize most often include the Volvo XC90, the electric Tesla Model Y, and plug-in hybrid Volvo XC90 Recharge.

Top Safety Pick Winners

Eight small SUVs — all fleet favorites — are now proud recipients of 2023 Top Safety Pick awards. Mazda and Toyota were standouts, capturing three awards each in this category. These included the Mazda CX-30, Mazda CX-5, and Mazda CX-50 and the Toyota RAV4, Toyota Venza, and Toyota RAV4 Prime, a plug-in hybrid.

Ad Loading...

Two midsize SUVs — the Ford Explorer and the Mazda CX-9 — and one midsize luxury SUV, the Lincoln Nautilus, also garnered Top Safety Pick recognition. All in all, 2023 SUVs so far have made a great showing when it comes to safety.

More Safety

An image to reflect an article on how the safest fleets aren't the ones with the most tech.
SafetyAugust 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
conference attendees watching a speaker
Safetyby StaffAugust 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →
Ad Loading...
NETS crash statistics overlaying an accident photo
Safetyby Chris BrownAugust 5, 2026

Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden

NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.

Read More →
red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
Ad Loading...
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →