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Bobit Business Media Inc. (BBM) Launches The Fleet Source
Bobit Business Media recently announced the launch of TheFleetSource.com.
January 7, 2026
The Fleet Source is a new digital sourcing platform connecting fleets with leading industry solutions.
Image: Automotive Fleet / Bobit
2 min to read
Bobit Business Media Inc. (BBM) announces its new digital sourcing platform, TheFleetSource.com. This powerful new platform is designed to help fleet professionals discover, learn, and connect with suppliers across many major categories of fleet operations. Developed by the teams behind Automotive Fleet, Government Fleet, Heavy Duty Trucking, and Work Truck, The Fleet Source brings together BBM’s trusted industry insights and editorial expertise since 1961 with AI-driven guidance to make fleet sourcing smarter.
The Fleet Source serves as an interactive digital extension of the 2026 Fleet Fact Book and Buyer’s Guide, offering fleet decision makers a smarter way to research solutions, compare suppliers, and prepare for RFP’s or shortlist evaluations. BBM’s fleet audience can browse supplier listings, watch product videos, access curated content, and explore searchable content found in the 2026 Fleet Fact Book.
“Now is the time to make the connection to bridge trusted fleet industry content and sourcing products without vendor bias, general internet search or AI hallucination,” says Colin Sutherland, CEO of BBM. “Our goal is share relevant content and product sourcing in one trusted sourcing site. The Fleet Source democratizes solutions from companies large and small. “
A key feature of The Fleet Source is Ask BiBi, BBM’s AI Fleet Companion, which delivers customized recommendations for users by combining AI capabilities with industry expertise. Users can ask questions, request product queries, and connect with suppliers based on their needs.
The Fleet Source also offers Virtual Supplier Matchmaking, enabling fleets to schedule discovery meetings with verified suppliers. These meetings are integrated with B2X Rewards (coming January 2026), allowing participants to earn points redeemable for rewards such as an all-inclusive trip to BBM’s Industry Summit in Phoenix, AX in September 2026.
The Fleet Source is now live and available at www.TheFleetSource.com, with continued developments such as B2X Rewards rolling out at the start of Q1 2026.
About Bobit Business Media Inc. (BBM)
Bobit Business Media Inc. (BBM) is a business-to-business media and marketing solutions company that helps market leaders connect, thrive, and stay ahead of market trends. With a keen understanding of their clients’ needs, BBM delivers tailored marketing strategies, industry events that foster collaboration, and a range of media solutions designed for business expansion. Backed by decades of industry expertise and trusted brands, BBM remains a trailblazing leader – challenging the norm while providing the tools and insights businesses need to thrive in a rapidly shifting B2B landscape.
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