Related news: Subaru Reports Best-Ever January Sales
Subaru Sales See Best March Ever
Vehicle sales overall are up more than 100% compared to March 2020 as several models mark strong gains.

Subaru Outback
Photo: Subaru
Subaru of America, Inc. on April 1 reported 65,726 vehicle sales for March 2021, the companies best-ever March sales and a 102% increase compared to March 2020 when the coronavirus pandemic impacted the auto industry and global economy at large, according to a company press release.
March 2021 also marked the second-best month in the company’s history after August 2019 (70,039). The automaker also reported year-to-date sales of 160,426, a 23% increase compared to Q1 2020 and the best first quarter sales in company history.
All carlines saw gains in March 2021 which marked the eleventh consecutive month of 40,000+ vehicle sales for Subaru. Crosstrek and Forester sales were notably strong as each carline achieved its best March ever. Additionally, Forester achieved its best month ever with 21,005 vehicle sales, an increase of 123% compared to March 2020. Crosstrek posted a 176% increase, while Outback posted a 99% increase compared to March 2020.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the U.S.
More Vehicle Research

What Should We Make of the Fiat Topolino?
This atypical low-speed vehicle is coming to the U.S. It's smaller than a Smart Fortwo and starts at $13,995.
Read More →
USPS, Zipcar, DPD UK, and Others Named Winners of The Optimizers Awards 2026
USPS, Zipcar, DPD UK, and other fleet organizations were recognized in the 2026 Optimizers Awards for initiatives involving route optimization, automation, AI, and fleet utilization.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Mid-Atlantic Advanced Transportation Summit to Explore Fleet Fuels, Infrastructure, and Transportation Innovation
Fleet Forward Conference expands collaboration with Clean Cities organizations as part of a broader effort to connect fleet leaders with emerging transportation technologies and strategies.
Read More →
America's 250th Birthday: Vehicles That Kept the Country Moving Over the Years
As the United States celebrates its 250th anniversary, Automotive Fleet looks back at 11 vehicles that helped shape commercial transportation.
Read More →
Can AI Really Make Fleet Drivers Safer?
Chris Brown and Wheels rep David Glines discuss how AI is reshaping safety for fleet drivers.
Read More →
GMC Previews Redesigned 2027 Sierra 1500 with New V8 Engines, Expanded Technology
The next-generation Sierra arrives later this year with new powertrains, a fully redesigned cabin, and trims aimed at the premium end of the full-size pickup segment.
Read More →
Slate Debuts Colorful, Unique EV Models
A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.
Read More →
Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets
Everything about this EV is counterintuitive and understated, making it stand out from the crowd.
Read More →
Polestar Barred from U.S. Market Under Connected Vehicle Rule
The automaker loses its authorization to sell new vehicles in the U.S., starting with the 2027 model year. Polestar owners will retain access to the brand's service network.
Read More →