Automotive Fleet
MenuMENU
SearchSEARCH

Subaru Reports Best-Ever January Sales

Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020.

February 3, 2021
Subaru Reports Best-Ever January Sales

2021 Subaru Crosstrek Sport

Photo: Subaru

1 min to read


Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020, and the best January in the history of the company, Subaru announced.

Ad Loading...

“We are proud to report that Subaru of America, Inc. will start calendar year 2021 with an all-time January sales record, an accomplishment we could not have achieved without our dedicated retailers,” said Thomas J. Doll, President and CEO. 

Ad Loading...

January marked the ninth consecutive month of more than 40,000 vehicle sales, Subaru said. Crosstrek achieved its best January ever with 10,431 vehicle sales.  In addition, 13,207 Forester SUVs were delivered in January, making it the top carline by volume.

Outback posted a 3.6%  increase, while WRX/STI posted an 11.2%  increase compared to January 2020. BRZ sales for January 2021 increased 45.5% compared to the same month in 2020, according to Subaru.

“We exceeded our sales target for January and look forward to continuing the momentum in the coming months,” said Jeff Walters, senior VP of sales.

More Vehicle Research

commercial fleet sales jan thru sept year over year
Vehicle Research•by Chris Brown•October 7, 2026

Commercial Fleet Sales Rise 5.8% Through September 2026

September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.

Read More →
Automotive Fleet Hall of Fame graphic honoring John Dmochowsky, retired senior global fleet manager for Mondelēz International.
Vehicle Research•by Faith Howell•October 2, 2026

Hall of Fame Inductee: John Dmochowsky

The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.

Read More →
Automotive Fleet Hall of Fame graphic honoring Lee Miller, retired director of fleet services for Boehringer Ingelheim.
Vehicle Research•by Faith Howell•October 2, 2026

Hall of Fame Inductee: Lee Miller

After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.

Read More →
Ad Loading...
Automotive Fleet Hall of Fame graphic honoring Mark F. Petersen, whose four-decade fleet career spanned corporate and supplier leadership roles.
Vehicle Research•by Faith Howell•October 1, 2026

Hall of Fame Inductee: Mark F. Petersen

From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.

Read More →
A ChargerHelp thumbnail representing the 2026 reliability report with a dark blue background.
Vehicle Research•by News/Media Release•September 24, 2026

When Charger Downtime Becomes a Fleet Availability Problem

As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.

Read More →
A grey Nissan drives on a road at sunset
Vehicle Research•by News/Media Release•September 23, 2026

2027 Nissan Rogue Hybrid Adds e-POWER, Standard AWD

The new Rogue Hybrid uses Nissan’s e-POWER system with dual electric motors, offers an estimated 40 mpg and starts at $35,490.

Read More →
Ad Loading...
A 2026 BLue FOrester hybrid driving down a dirt road from the rear view
Vehicle Research•by News/Media Release•September 21, 2026

2027 Subaru Forester Adds First Wilderness Hybrid

The 2027 Forester lineup starts at $29,995 and adds a Wilderness Hybrid with 194 combined horsepower and 9.3 inches of ground clearance.

Read More →
Henrik Holland headshot on a leadership update
Vehicle Research•by News/Media Release•September 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Research•by News/Media Release•September 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
Ad Loading...
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Research•by Faith Howell•September 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →