Subaru Reports Best-Ever January Sales
Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020.

2021 Subaru Crosstrek Sport
Photo: Subaru
Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020, and the best January in the history of the company, Subaru announced.
“We are proud to report that Subaru of America, Inc. will start calendar year 2021 with an all-time January sales record, an accomplishment we could not have achieved without our dedicated retailers,” said Thomas J. Doll, President and CEO.
January marked the ninth consecutive month of more than 40,000 vehicle sales, Subaru said. Crosstrek achieved its best January ever with 10,431 vehicle sales. In addition, 13,207 Forester SUVs were delivered in January, making it the top carline by volume.
Outback posted a 3.6% increase, while WRX/STI posted an 11.2% increase compared to January 2020. BRZ sales for January 2021 increased 45.5% compared to the same month in 2020, according to Subaru.
“We exceeded our sales target for January and look forward to continuing the momentum in the coming months,” said Jeff Walters, senior VP of sales.
More Vehicle Research

What Should We Make of the Fiat Topolino?
This atypical low-speed vehicle is coming to the U.S. It's smaller than a Smart Fortwo and starts at $13,995.
Read More →
USPS, Zipcar, DPD UK, and Others Named Winners of The Optimizers Awards 2026
USPS, Zipcar, DPD UK, and other fleet organizations were recognized in the 2026 Optimizers Awards for initiatives involving route optimization, automation, AI, and fleet utilization.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Mid-Atlantic Advanced Transportation Summit to Explore Fleet Fuels, Infrastructure, and Transportation Innovation
Fleet Forward Conference expands collaboration with Clean Cities organizations as part of a broader effort to connect fleet leaders with emerging transportation technologies and strategies.
Read More →
America's 250th Birthday: Vehicles That Kept the Country Moving Over the Years
As the United States celebrates its 250th anniversary, Automotive Fleet looks back at 11 vehicles that helped shape commercial transportation.
Read More →
Can AI Really Make Fleet Drivers Safer?
Chris Brown and Wheels rep David Glines discuss how AI is reshaping safety for fleet drivers.
Read More →
GMC Previews Redesigned 2027 Sierra 1500 with New V8 Engines, Expanded Technology
The next-generation Sierra arrives later this year with new powertrains, a fully redesigned cabin, and trims aimed at the premium end of the full-size pickup segment.
Read More →
Slate Debuts Colorful, Unique EV Models
A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.
Read More →
Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets
Everything about this EV is counterintuitive and understated, making it stand out from the crowd.
Read More →
Polestar Barred from U.S. Market Under Connected Vehicle Rule
The automaker loses its authorization to sell new vehicles in the U.S., starting with the 2027 model year. Polestar owners will retain access to the brand's service network.
Read More →