Subaru Reports Best-Ever January Sales
Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020.
2021 Subaru Crosstrek Sport
Photo: Subaru
Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020, and the best January in the history of the company, Subaru announced.
“We are proud to report that Subaru of America, Inc. will start calendar year 2021 with an all-time January sales record, an accomplishment we could not have achieved without our dedicated retailers,” said Thomas J. Doll, President and CEO.
January marked the ninth consecutive month of more than 40,000 vehicle sales, Subaru said. Crosstrek achieved its best January ever with 10,431 vehicle sales. In addition, 13,207 Forester SUVs were delivered in January, making it the top carline by volume.
Outback posted a 3.6% increase, while WRX/STI posted an 11.2% increase compared to January 2020. BRZ sales for January 2021 increased 45.5% compared to the same month in 2020, according to Subaru.
“We exceeded our sales target for January and look forward to continuing the momentum in the coming months,” said Jeff Walters, senior VP of sales.
More Vehicle Research
AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap
Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.
Read More →
Geotab Study Finds $105M Opportunity in Reducing Fleet Idling
A study of more than 2.6 million commercial vehicles found that targeting the worst-performing fleet vehicles could save 24.2 million gallons of fuel annually.
Read More →
Stellantis Recalls Nearly 849,000 Vehicles for Rearview Camera Issue
Nearly 849,000 Chrysler, Dodge, Jeep, and Ram vehicles are affected by a software issue that can prevent the rearview camera image from appearing. Stellantis plans to address the issue through an over-the-air software update.
Read More →
2027 Jeep Grand Cherokee Adds Upland, Trailhawk and Overland Trims
The 2027 Grand Cherokee lineup adds new trim options, updated standard technology and a choice of V6 or turbocharged four-cylinder powertrains.
Read More →
The Tools Are Smarter, but Are Your Fleet Strategies? | AF News Recap
From a fleet manager’s critical first 90 days to why more technology doesn’t automatically mean better safety, this week is all about turning tools into results.
Read More →
Beyond the Hype: How AI Can Make Fleets More Productive
How can AI actually make fleets more efficient?
Read More →
From a Major Ram Recall to Hands-On AI | AF News Recap
A massive Ram recall, new maintenance cost comparisons, the retirement of a longtime fleet industry leader, and hands-on AI are all making headlines. Here’s what fleet professionals need to know this week.
Read More →
Commercial Fleet Sales Rise 7.1% Through July 2026
Commercial fleet sales were the primary source of growth across the commercial, government and rental segments during the first seven months of 2026.
Read More →
Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
What Comes Next for Auto Driveaway?
A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.
Read More →