Automotive Fleet
MenuMENU
SearchSEARCH

Rental, Government Fleets Spur Oct. Sales

Combined sales of the three primary fleet sectors were up 16.5% last month compared to October 2023.

November 4, 2024
Rental, Government Fleets Spur Oct. Sales

72,407 vehicles were sold into rental fleets in October 2024, compared to 47,482 in October 2023, for a 52.5% spike. 

Graphic: Bobit

2 min to read


A spike in rental fleet sales and a healthy increase in government fleet sales helped narrow a gap in year-to-date fleet sales compared to the same period in 2023, according to monthly Bobit fleet sales data released Nov. 1.

Fleet sales through October 2024 were 1,807,057, down 1.3% from 1,831,258 vehicles sold during the same period of 2023.

Ad Loading...

That compares with fleet sales for the first three quarters of 2024 that were 1,651,900, down 2.7% from 1,698,052 vehicles sold during the same period of 2023. 2024 fleet sales began flatlining in July.

  • Commercial fleet sales so far this year stood at 695,719 vehicles, down 8.4% from 759,287 fleet vehicles sold in the first 10 months of 2023.

  • Rental fleet sales are slightly up YTD at 876,496, for an increase of 4.2% compared to 841,043 rental vehicles sold the first 10 months of 2023.

  • Government fleet sales stand at 234,842 vehicles sold YTD, up 1.7% from 230,928 sales in the same period last year.

The fleet sector breakdown of October 2024 versus October 2023 sales:

  • Commercial Fleets: 59,186 vehicles were sold into commercial fleets in October 2024, compared to 64,045 in October of last year, for a decline of 7.6%.

  • Rental Car Fleets: 72,407 vehicles were sold into rental fleets in October 2024, compared to 47,482 in October 2023, for a 52.5% spike. 

  • Government Fleets: Sales rose 8.7% to 23,564 vehicles in October 2024 from 21,679 in October of last year. (Note: Apples-to-apples comparisons with government fleet sales are not possible because one or more OEMs do not report sales month to month. In July, Hyundai, Nissan, Subaru, and Toyota did not report sales to government fleets.)

The combined sales for the three fleet sectors in October totaled 155,157 vehicles, up 16.5% from the October 2023 total of 133,206 fleet vehicle sales.

Ad Loading...

"Auto manufacturers appear to be making up for weak retail new vehicle sales by selling more fleet units, particularly rental fleet units," said industry analyst and economist Tom Kontos. "Sales into the rental fleets were up by more than 50% year-over-year in October.  If rental sales continue to be strong in November and December, total fleet sales of all types for 2024 may end up being above 2023 levels, which bodes well for future used vehicle supply of attractive late-model units."
Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.


More Vehicle Research

Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Subaru electric SUV driving along a coastal highway at sunset, representing the 2027 Getaway with three-row seating and all-electric performance.
Vehicle Researchby News/Media ReleaseApril 22, 2026

Subaru Unveils New Electric SUV, a Three-Row 2027 Subaru Getaway

Subaru introduces the all-electric 2027 Getaway, a three-row SUV with 420 hp, over 300 miles of range, and fast-charging capability, expanding its EV lineup.

Read More →
Vehicle Researchby StaffApril 21, 2026

GM Envolve Changes Name to GM Fleet

The GM Fleet name aligns to how customers identify us and it also helps with discoverability, the company said.

Read More →
Ad Loading...
Electric vehicle charging in a home garage with wall-mounted charging and energy systems, illustrating WEX EV At-Home fraud protection and fleet charging verification technology.
Vehicle Researchby News/Media ReleaseApril 21, 2026

WEX Launches Solution to Close EV At-Home Charging Visibility Gap

At NAFA I&E 2026, WEX debuted an EV solution that adds a layer of verification to help fleets track, validate, and trust every at-home charging dollar.

Read More →
Mechanic working under a car hood with diagnostic tool; overlay text reads “Fleet repair isn’t too expensive. It’s unpredictable.” highlighting cost uncertainty in fleet maintenance.
Vehicle ResearchApril 20, 2026

The Hidden Pain in Fleet Repair

BBM research insights reveal that budget headaches might be less about costs than fleet pros think.

Read More →
Silver Mercedes-Benz GLE SUV driving on a winding mountain road, showcasing updated exterior design and performance in a scenic landscape.
Vehicle Researchby News/Media ReleaseApril 16, 2026

The New Mercedes-Benz GLE Brings More Power and Intelligence

Mercedes-Benz updates the 2027 GLE with revised powertrains, expanded electrification, updated suspension systems, and a new software platform, while retaining its core SUV lineup and capabilities.

Read More →
Ad Loading...
Portrait of Art Kinsman, newly appointed NETS Chief Strategy Officer, smiling in a suit jacket against a neutral background.
Vehicle Researchby News/Media ReleaseApril 16, 2026

NETS Appoints Art Kinsman as Chief Strategy Officer

The Network of Employers for Traffic Safety (NETS) has tapped Art Kinsman for a new leadership role as Chief Strategy Officer.

Read More →
Vehicle Researchby StaffApril 15, 2026

Agero Aquires Urgently

Agero is acquiring Urgently, combining two tech-driven roadside assistance providers. The deal expands AI-powered dispatch, data capabilities, and service scale across fleet and mobility markets.

Read More →
Teaser image of 2027 Nissan Rogue Hybrid e-POWER, a dark SUV with LED lighting, representing Nissan’s new series hybrid with dual-motor AWD and no plug-in charging.

2027 Nissan Rogue Hybrid e‑POWER's Technology Explained

Nissan's hybrid powertrain with dual-motor all-wheel drive adds refinement and updated driving characteristics in the Rogue.

Read More →
Ad Loading...
Side profile of a dark Volkswagen Atlas SUV in a studio setting with blue lighting, highlighting updated design and exterior styling.

All-new 2027 Volkswagen Atlas debuts at the New York International Auto Show

Volkswagen revealed the redesigned 2027 Atlas, featuring updated styling, new in-cabin technology, and a more powerful turbocharged engine ahead of its launch later this year.

Read More →