Automotive Fleet
MenuMENU
SearchSEARCH

Total Fleet Sales Falling Further Behind 2023 Levels

September numbers point to either declines or tepid growth across the commercial, rental, and government fleet sectors.

October 2, 2024
Total Fleet Sales Falling Further Behind 2023 Levels

The combined sales for the three fleet sectors in September totaled 144,456 vehicles, down 6.4% from the September 2023 total of 154,000 fleet vehicle sales.

Graphic: Bobit

2 min to read


Overall, year-to-date fleet sales widened their decline last month compared to 2023 levels as commercial fleet sales fell at a higher rate, according to monthly Bobit fleet sales data released Oct. 1.

Fleet sales for the first three quarters of 2024 were 1,651,900, down 2.7% from 1,698,052 vehicles sold during the same period of 2023. 2024 fleet sales began flatlining in July.

Ad Loading...

The YTD decline can be attributed to an 8.4% dip in commercial fleet sales so far this year to 636,533 vehicles from 695,242 fleet vehicles sold in the first nine months of 2023.

Rental fleet sales are still up YTD at 804,089, for an increase of 1.3% compared to 793,561 rental vehicles sold the first three quarters of 2023.

Based on the automakers' reports, government fleet sales stand at 211,278 vehicles sold YTD, up 1% from 209,249 sales in the same period last year.

The fleet sector breakdown of September 2024 versus September 2023 sales:

  • Commercial Fleets: 62,359 vehicles were sold into commercial fleets in September 2024, compared to 70,645 in September of last year, for a decline of 11.7%.

  • Rental Car Fleets: 63,400 vehicles were sold into rental fleets in September 2024, compared to 62,436 in September last year, for a 1.5% increase. However, sales spiked by 20,932 vehicles compared to the 42,468 sold into rental fleets in August.

  • Government Fleets: Sales fell 12.3% to 18,697 vehicles in September 2024 from 21,319 in September last year. (Note: Apples-to-apples comparisons with government fleet sales are not possible because one or more OEMs do not report sales month to month. In July, Hyundai, Nissan, Subaru, and Toyota did not report sales to government fleets.)

Ad Loading...

The combined sales for the three fleet sectors in September totaled 144,456 vehicles, down 6.4% from the September 2023 total of 154,000 fleet vehicle sales.

"New vehicle sales into the rental fleets in September rose by almost 21,000 units, or almost 50%, versus August, which will provide much-needed late-model used units when these additional units come out of rental service," said Tom Kontos, chief economist and analyst at Adesa. "On the other hand, commercial fleet sales showed month-over-month and year-over-year declines, limiting the availability of these units when they are remarketed a few years from now. All in all, total fleet sales of all types are down modestly on a year-to-date basis, indicating that the used vehicle supply of these units will remain fairly tight in the future." 

Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.


More Vehicle Research

Presenter stands onstage before a large screen announcing Ford Pro’s expanded 5-year, 100,000-mile powertrain warranty for additional fleet vehicles beginning with the 2027 model year.
Vehicle Researchby StaffJune 1, 2026

Ford Pro Expands 5-Year/100,000-Mile Powertrain Warranty to Additional Commercial Vehicles

Beginning with the 2027 model year, Ford Pro will extend its 5-year/100,000-mile limited powertrain warranty to a broader range of commercial vehicles, including several SUVs, pickups, and EVs purchased by eligible fleet customers.

Read More →
On the left, a smiling woman in a blue sleeveless polo points upward against a dark navy background with blue graphic accents. On the right, large bold text reads “WHY FLEET MANAGEMENT LOOKS DIFFERENT IN 2026” beneath a “WEEKLY CHEAT SHEET” header. Along the bottom are icons labeled “Trends,” “Insights,” and “Strategies.” The design uses a professional blue-and-white color scheme with modern geometric elements and a corporate, technology-focused aesthetic.
Vehicle Researchby Faith HowellJune 1, 2026

Why Fleet Management Looks Different in 2026 | AF News Recap

Here’s how rebranding, data strategy, and decades of industry evolution are reshaping fleet leadership.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Graphic featuring EMKAY headquarters and 80th anniversary display with text reading “From Then to Now: 80 Years of EMKAY.”
Vehicle Researchby Faith HowellMay 26, 2026

Emkay Through the Years: 80 Years of Innovation & Partnership

From vintage office photos and early dealership roots to modern fleet technology and an 80th anniversary celebration, this gallery traces Emkay's journey across generations.

Read More →
Interior dashboard view of a Volvo EV featuring Google Maps navigation and infotainment display during a demo of upcoming Gemini AI vehicle integration.

Volvo, Google Preview AI-Powered In-Car Navigation Features

Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.

Read More →
Ad Loading...
An obit image of fleet hall of famer Ray Breault next to a black square with the text of his birth and death dates.
Vehicle Researchby Faith HowellMay 20, 2026

Automotive Fleet Hall of Fame Inductee Ray Breault Passes at 95

Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.

Read More →
Close-up of the 2027 Volkswagen ID. Buzz side window with quilted privacy shades and integrated side mirror camera parked outdoors.

The 2027 Volkswagen Lineup

Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.

Read More →
Gray 2026 Kia EV6 electric crossover driving on a desert highway at sunset with mountains and Joshua trees in the background.

2026 Kia EV6 Arrives With Lower Pricing, New Charging Features

Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.

Read More →
Ad Loading...
Blue BMW iX3 electric SUV parked on a reflective surface with mountain scenery in the background at dusk.

2027 BMW iX3 Starts at $61,500 With Up to 434 Miles of Range

BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.

Read More →