Rental, Government Fleets Spur Oct. Sales
Combined sales of the three primary fleet sectors were up 16.5% last month compared to October 2023.

72,407 vehicles were sold into rental fleets in October 2024, compared to 47,482 in October 2023, for a 52.5% spike.
Graphic: Bobit
A spike in rental fleet sales and a healthy increase in government fleet sales helped narrow a gap in year-to-date fleet sales compared to the same period in 2023, according to monthly Bobit fleet sales data released Nov. 1.
Fleet sales through October 2024 were 1,807,057, down 1.3% from 1,831,258 vehicles sold during the same period of 2023.
That compares with fleet sales for the first three quarters of 2024 that were 1,651,900, down 2.7% from 1,698,052 vehicles sold during the same period of 2023. 2024 fleet sales began flatlining in July.
Commercial fleet sales so far this year stood at 695,719 vehicles, down 8.4% from 759,287 fleet vehicles sold in the first 10 months of 2023.
Rental fleet sales are slightly up YTD at 876,496, for an increase of 4.2% compared to 841,043 rental vehicles sold the first 10 months of 2023.
Government fleet sales stand at 234,842 vehicles sold YTD, up 1.7% from 230,928 sales in the same period last year.
The fleet sector breakdown of October 2024 versus October 2023 sales:
Commercial Fleets: 59,186 vehicles were sold into commercial fleets in October 2024, compared to 64,045 in October of last year, for a decline of 7.6%.
Rental Car Fleets: 72,407 vehicles were sold into rental fleets in October 2024, compared to 47,482 in October 2023, for a 52.5% spike.
Government Fleets: Sales rose 8.7% to 23,564 vehicles in October 2024 from 21,679 in October of last year. (Note: Apples-to-apples comparisons with government fleet sales are not possible because one or more OEMs do not report sales month to month. In July, Hyundai, Nissan, Subaru, and Toyota did not report sales to government fleets.)
The combined sales for the three fleet sectors in October totaled 155,157 vehicles, up 16.5% from the October 2023 total of 133,206 fleet vehicle sales.
"Auto manufacturers appear to be making up for weak retail new vehicle sales by selling more fleet units, particularly rental fleet units," said industry analyst and economist Tom Kontos. "Sales into the rental fleets were up by more than 50% year-over-year in October. If rental sales continue to be strong in November and December, total fleet sales of all types for 2024 may end up being above 2023 levels, which bodes well for future used vehicle supply of attractive late-model units."
Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.
More Vehicle Research

Commercial Fleet Sales Rebound 16.9% Through October
October's stronger results lifted commercial fleet sales growth to 6.7% through the first 10 months of 2026.
Read More →
Which Vehicles Earn Your Fleet’s Vote? Voting Opens for 2027 Fleet Vehicle of the Year
Which vehicles earn your fleet’s vote? Cast your ballot to unlock early access to our analysis of ownership costs across 55 vehicle nameplates.
Read More →
Crash Tests, Catalytic Converter Theft & Fleet Safety | AF News Recap
A stolen catalytic converter can cost a fleet far more than the replacement part. This week, we're exploring how to reduce theft-related risk, what fleet managers learned from live IIHS crash testing, the 2027 Jeep Compass's new safety features, and why supporting original industry reporting matters.
Read More →
2027 Jeep Compass Adds Standard Driver-Assistance Features, Starts at $31,985
The 2027 Jeep Compass adds standard adaptive cruise control across the lineup, along with additional technology and equipment options on select trims.
Read More →
2027 Subaru Outback Adds Base Trim, Lowers Pricing Across Lineup
The 2027 Outback starts at $32,995, with price reductions on several trims and expanded availability of hands-free driver-assistance technology.
Read More →
2027 Toyota Camry Offers Hybrid Powertrain Across Five Grades
The 2027 Toyota Camry is a carryover with new pricing.
Read More →
Chevrolet Updates 2027 Trax and Trailblazer with More Standard Safety Features
Chevrolet is updating two of its smallest SUVs with added driver-assistance technology, redesigned interiors, and revised trim options. The changes could add more safety equipment as standard for commercial fleets, while a new Trailblazer configuration adds another all-wheel-drive option.
Read More →
Hall of Fame Inductee: John Dmochowsky
The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.
Read More →
Hall of Fame Inductee: Lee Miller
After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.
Read More →
Hall of Fame Inductee: Mark F. Petersen
From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.
Read More →