Automotive Fleet
MenuMENU
SearchSEARCH

Cox Automotive Update: August Sales Pace Forecast to be Year's Slowest

The decrease in U.S. auto sales is due to historically low new-vehicle inventory levels, which are over 50% lower than they were a year ago.

August 25, 2021
Cox Automotive Update: August Sales Pace Forecast to be Year's Slowest

The seasonally adjusted annual rate (SAAR) in August of 14.3 million is the slowest sales pace this year. The auto sales pace was averaging nearly 17.0 million a month through May.

Photo: Cox Automotive Group

2 min to read


U.S. auto sales are projected to be markedly slower in August due to low supply, according to the latest Cox Automotive Forecast.

The seasonally adjusted annual rate (SAAR) of auto sales is expected to finish near 14.3 million, which is the slowest sales pace this year.

Ad Loading...

The August pace will be down from July’s 14.8 million pace. It is also down from August 2020’s 15.2 million level. The auto sales pace was averaging nearly 17.0 million a month through May.

Sales volume is expected to finish down 9% from last year, and down nearly 7% from last month. This month’s finish would be the fourth consecutive monthly decline of 500,000 units or more since April’s post-pandemic peak pace of 18.3 million, according to the forecast.

“Available inventory on dealer lots has been falling for months, and sales have been constrained further and further as a result,” said Cox Automotive Senior Economist Charlie Chesbrough. “And soon the market will enter the Labor Day holiday weekend, usually one of the highest sales periods of the entire year, but with half the supply they had last year.” 

Other notes from the forecast include new light-vehicle sales in the U.S. are projected to fall to 1.20 million units. That's down 118,000 units, or 9%, from last year.

Additionally, the SAAR in August 2021 is estimated to be 14.3 million, down from last August’s early COVID-19 recovery pace of 15.2 million.

Ad Loading...

Compact cars are forecast to see a year-over-year increase in August, but still lower than 2019.

More Vehicle Research

Stellantis executive talks from stage
Vehicle Researchby Chris BrownJune 10, 2026

Ram Previews ProMaster City, Updates Fleet Vehicle Lineup

The return of the small van headlined enhancements across the ProMaster, Chassis Cab, Heavy Duty, and Ram 1500 lineup, along with a preview of future Ram products.

Read More →
Dark blue bar graphs showing percentage gains in average wholesale used vehicle prices
Remarketingby News/Media ReleaseJune 5, 2026

Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices

Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.

Read More →
A red and blue graphic representing the expansion of Stellantis pro one,

Stellantis Launches Pro One in North America

Stellantis has launched Stellantis Pro One in North America, unifying its commercial vehicle operations under a global business unit and outlining plans for new vans, pickups, and fleet-focused services.

Read More →
Ad Loading...
Woman in a blue shirt points toward text reading “The Future of Fleet Is Closer Than You Think” on a Weekly Cheat Sheet graphic about fleet technology, cybersecurity, safety, and industry trends.
Vehicle Researchby Faith HowellJune 5, 2026

The Future of Fleet is Closer Than You Think | AF News Recap

Cybersecurity threats, autonomous vehicle strategies, and hands-on crash testing experiences are all making headlines this week. Here's a quick look at the trends shaping the future of fleet.

Read More →
A blue and red Automotive Fleet graphic calling for nominations for the fleet safety award.
Safetyby Faith HowellJune 4, 2026

Nominations Open for 2026 Fleet Safety Award

Nominations have officially opened for the 2026 Fleet Safety Award Winner.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Vehicle Researchby Martin RomjueJune 3, 2026

Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Dark teaser image of Stellantis Pro One’s autonomous Box on Wheels delivery concept, a driverless zero-emission vehicle designed for last-mile logistics and fleet operations.
Vehicle Researchby StaffJune 2, 2026

Stellantis Pro One Unveils 2030 Strategy: 11 New Models, Autonomous Concept, and Uptime-as-a-Service

The commercial vehicle division sets ambitious targets, including 30% volume growth and a push toward 100% vehicle uptime through a new ecosystem services platform.

Read More →
Presenter stands onstage before a large screen announcing Ford Pro’s expanded 5-year, 100,000-mile powertrain warranty for additional fleet vehicles beginning with the 2027 model year.
Vehicle Researchby StaffJune 1, 2026

Ford Pro Expands 5-Year/100,000-Mile Powertrain Warranty to Additional Commercial Vehicles

Beginning with the 2027 model year, Ford Pro will extend its 5-year/100,000-mile limited powertrain warranty to a broader range of commercial vehicles, including several SUVs, pickups, and EVs purchased by eligible fleet customers.

Read More →
On the left, a smiling woman in a blue sleeveless polo points upward against a dark navy background with blue graphic accents. On the right, large bold text reads “WHY FLEET MANAGEMENT LOOKS DIFFERENT IN 2026” beneath a “WEEKLY CHEAT SHEET” header. Along the bottom are icons labeled “Trends,” “Insights,” and “Strategies.” The design uses a professional blue-and-white color scheme with modern geometric elements and a corporate, technology-focused aesthetic.
Vehicle Researchby Faith HowellJune 1, 2026

Why Fleet Management Looks Different in 2026 | AF News Recap

Here’s how rebranding, data strategy, and decades of industry evolution are reshaping fleet leadership.

Read More →
Ad Loading...
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →