Automotive Fleet
MenuMENU
SearchSEARCH

Rental Cars Pushed Q3 Fleet Sales Growth

Rental fleets once again keep the momentum as government fleet sales last month showed an upturn for the first time in 2025.

October 2, 2025
Rental Cars Pushed Q3 Fleet Sales Growth

Rental fleet sales now comprise more than 50% of all fleet sales this year and rank higher by about 2 percentage points

Graphic: Automotive Fleet

2 min to read


Fleet sales rose for the third month in a row in September, turning in a strong third-quarter performance, according to Bobit Business Media fleet numbers released on Oct. 1.

Ad Loading...

Combined, the three fleet sectors in September totaled 161,171 vehicles sold, up 11.6% from 144,456 in September 2024.

Ad Loading...

Rental fleets are still the leading source of sales among the three sectors this year, up 22% year-over-year last month and higher by 51% for Q3 versus Q3 2024. 

Rental fleet sales now comprise more than 50% of all fleet sales this year and rank higher by about 2 percentage points, as commercial fleets are down three points in the mix and government fleets by 2 points, said Jeremy Robb, lead economist for Manheim.

Bucking its 2025 trend, government fleet sales showed year-over-year growth in September, partly due to the low sales pace in 2024, he added.

Meanwhile, lackluster commercial fleet sales were flat YOY rising just over 1% in Q3 against last year but were down 11% against August 2025.

Broken down by fleet sector:

Ad Loading...
  • Commercial fleet sales numbered 62,059 vehicles in September compared to 62,359 in September 2024, for a sliver dip of .5%.

  • Rental fleets bought 77,496 vehicles, up 22.2% from 63,400 rental cars sold in September 2024.

  • Government fleet sales rose 15.6%, from 18,697 vehicles in September 2024 to 21,616 last month. [Government fleet totals included only numbers from Ford, GM, Stellantis, and Mazda. Five of the six major Asian-based automakers did not report any monthly government fleet sales].

Total fleet sales YTD as of Sept. 30 stood at 1,702,838 vehicles sold, ahead 3.1% from the 1,651,900 vehicles sold in the first three quarters of 2024.

“Commercial volume is down 5% in the first three quarters of 2025 versus same period last year, while rental is up 14% and government is down 14%,” Robb said.

Among the nine major OEM brands, GM, Hyundai, Ford, and Mazda all gained market share in September, compared to September 2024. 

Bobit Business Media (BBM), owner of Automotive Fleet, Vehicle Remarketing, Government Fleet, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers. The statistics include cars, SUVs, and trucks.


More Vehicle Research

A blue Toyota Camry drives on a road
Vehicle Research•by News/Media Release•October 16, 2026

2027 Toyota Camry Offers Hybrid Powertrain Across Five Grades

The 2027 Toyota Camry is a carryover with new pricing.

Read More →
new Chevy Trax and Trailblazer
Vehicle Research•by News/Media Release•October 16, 2026

Chevrolet Updates 2027 Trax and Trailblazer with More Standard Safety Features

Chevrolet is updating two of its smallest SUVs with added driver-assistance technology, redesigned interiors, and revised trim options. The changes could add more safety equipment as standard for commercial fleets, while a new Trailblazer configuration adds another all-wheel-drive option.

Read More →
commercial fleet sales jan thru sept year over year
Vehicle Research•by Chris Brown•October 7, 2026

Commercial Fleet Sales Rise 5.8% Through September 2026

September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.

Read More →
Ad Loading...
Automotive Fleet Hall of Fame graphic honoring John Dmochowsky, retired senior global fleet manager for Mondelēz International.
Vehicle Research•by Faith Howell•October 2, 2026

Hall of Fame Inductee: John Dmochowsky

The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.

Read More →
Automotive Fleet Hall of Fame graphic honoring Lee Miller, retired director of fleet services for Boehringer Ingelheim.
Vehicle Research•by Faith Howell•October 2, 2026

Hall of Fame Inductee: Lee Miller

After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.

Read More →
Automotive Fleet Hall of Fame graphic honoring Mark F. Petersen, whose four-decade fleet career spanned corporate and supplier leadership roles.
Vehicle Research•by Faith Howell•October 1, 2026

Hall of Fame Inductee: Mark F. Petersen

From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.

Read More →
Ad Loading...
A ChargerHelp thumbnail representing the 2026 reliability report with a dark blue background.
Vehicle Research•by News/Media Release•September 24, 2026

When Charger Downtime Becomes a Fleet Availability Problem

As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.

Read More →
A grey Nissan drives on a road at sunset
Vehicle Research•by News/Media Release•September 23, 2026

2027 Nissan Rogue Hybrid Adds e-POWER, Standard AWD

The new Rogue Hybrid uses Nissan’s e-POWER system with dual electric motors, offers an estimated 40 mpg and starts at $35,490.

Read More →
A 2026 BLue FOrester hybrid driving down a dirt road from the rear view
Vehicle Research•by News/Media Release•September 21, 2026

2027 Subaru Forester Adds First Wilderness Hybrid

The 2027 Forester lineup starts at $29,995 and adds a Wilderness Hybrid with 194 combined horsepower and 9.3 inches of ground clearance.

Read More →
Ad Loading...
Henrik Holland headshot on a leadership update
Vehicle Research•by News/Media Release•September 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →