CARTERET, NJ - Prime Lube, Inc., one of the largest distributors of lubricants and anti-freeze in the Mid-Atlantic, announced that long-time partner and petroleum marketer J.J. Powell, Inc. has signed on to become the distributor of Prime Lube's BlueSky Diesel Exhaust Fluid (DEF) throughout central and western Pennsylvania.

The deal enables J.J. Powell to distribute BlueSky throughout 15 counties covering the region from Lewistown and Phillipsburg to Bellefonte and Clearfield. The company is the largest distributor of lubricants, diesel fuel and heating oil to commercial, fleet and industrial consumers in the region and has been a Prime Lube partner in these efforts for more than 30 years. J.J. Powell operates nearly a dozen Pacific Pride stations in the area.

"BlueSky is the perfect DEF product to complement our existing fleet lubrication business," said J.J. Powell president Jeff Powell. "Through Prime Lube's manufacturing partnership with Kruse, we have the advantage of dealing direct with the manufacturer, providing our customers with a higher-quality product and at a better price than our competitors."

All diesel-powered passenger and commercial vehicles produced after January 1, 2010 are required to meet new, lower nitrous oxide emission standards set forth by the U.S. Environmental Protection Agency. DEF, in conjunction with selective catalytic reduction (SCR) technology, is the most effective and safest means by which commercial and private owner/operators can meet the required mandate.

In April, Prime Lube announced its partnership with Germany's Kruse Group--the leading global DEF manufacturer and raw materials supplier--to manufacture and distribute BlueSky DEF throughout the Mid-Atlantic region.

"We are very pleased to have J.J. Powell on board with our BlueSky product," said Prime Lube COO Robert Arbasetti. "As demand for DEF grows, we're uniquely positioned to help Mid-Atlantic distributors and consumers keep their DEF costs as low as possible by producing BlueSky locally, which cuts down significantly on transportation expenses. And, we're the only manufacturer in the region to provide an end-to-end DEF solution, including the necessary storage and handling equipment."

Prime Lube's BlueSky DEF is ISO and API approved to help neutralize the nitrous oxide emissions generated through diesel exhaust. In its most basic form, DEF is a blend of urea (derived from natural gas) and de-ionized water that combine to form ammonia, which turns nitrous oxide emissions into harmless water vapor and elemental nitrogen. It can even improve fuel economy up to 5 percent.

For more information about Prime Lube and Blue Sky DEF, call 1-800-634-4615.

About Prime Lube, Inc.

Founded in 1987, Prime Lube, Inc. is one of the largest distributors of Chevron and ExxonMobil, Castrol products in the United States and also supplies its own private label brand, Prime Plus, in the New Jersey, southern New York State and New York City metro, eastern Pennsylvania, southern Connecticut markets. Serving a wide range of end-use markets, from the corner service garage to power plants, fleet management companies, industrial and off-road customers, Prime Lube specializes in providing technical expertise, as well as the conventional and synthetic oils and greases required to keep commerce in the New York region running. The company is located in Carteret, NJ, adjacent to the New Jersey Turnpike. For more information, please call (800) 634-4615.