Former Ford Fleet Director Retires
Ford has elevated Mark LaNeve to the role of vice president of U.S. marketing, sales, and service to replace John Felice, a former Ford fleet executive who retires after 30 years with the company.
Felice
Felice
Ford has elevated Mark LaNeve to the role of vice president of U.S. marketing, sales, and service to replace John Felice, a former Ford fleet executive who retires after 30 years with the company.
LaNeve's most recent role came as chief operating officer at Global Team Ford, the global advertising and marketing agency for Ford. Felice's retirement is effective Feb. 1.
LaNeve will be responsible for all marketing, sales, service and dealer relations in the U.S. He will be focused on continuing to grow the business by building the Ford brand using digital communications and transforming the retail experience for customers.
Felice served as the director of Ford's North American Fleet, Lease & Remarketing Operations for about two years from late 2006 to early 2008. Prior to his fleet role, Felice was president of Ford's Thailand division.
In 2008, Felice left Ford's fleet unit when he was appointed general manager of Ford Division Marketing. Kevin Koswick took over as director of the fleet division.
Felice joined Ford in April of 1984 as an operations research analyst. From 1999 to 2001, Felice was the product marketing manager for Ford's Tough Truck division and the portfolio brand strategy manager for Ford.
More Operations
Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →