Fleet operators today face a new reality regarding growing legal exposure. In this episode of Automotive Fleet On the Move, Coca-Cola Bottling Company United discusses its approach to risk in an environment where accidents can quickly turn into costly claims. The conversation explores how the company is strengthening driver behavior, leveraging technology, and building processes designed to reduce both incidents and liability. Rather than reacting after the fact, Coca-Cola United focuses on prevention by identifying risks early, reinforcing expectations with drivers, and fostering a culture in which safety is directly tied to protecting the business.