Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Sales Stall Out and Straddle 2023 Levels

Figures show a continued slowdown in total commercial, rental, and government vehicle sales as year-to-date sales dip below last year.

September 5, 2024
Fleet Sales Stall Out and Straddle 2023 Levels

Total year-to-date vehicle sales in all three primary fleet sectors crossed into negative territory for the first time in August.

Graphic: Bobit

3 min to read


After total fleet sales in 2023 soared 28% over 2022 figures, the post-pandemic comeback phase appears to be petering out.

Fleet sales for the first eight months of 2024 were 1,507,444, down 2.3% from 1,543,652 vehicles sold during the same period of 2023, according to monthly Bobit fleet sales data released Sept. 4. It's the first year-to-date-year-over-year decline in 2024. The automotive fleet sector has returned to more normal sales rhythms after three years of supply chain, manufacturing, and inventory recovery.

Ad Loading...

The YTD decline can be attributed to an 8.1% dip in commercial fleet sales so far this year, as YTD sales fell to 574,174 vehicles compared to 624,597 commercial fleet vehicles sold in the first eight months of 2023. Rental fleet sales are still up 1.3% YTD at 740,689 vehicles sold versus 731,125 sold in Jan-Aug. 2023. Government fleet sales, based on the automakers reporting, stand at 192,581 vehicles sold YTD, up 2.5% from the same period last year.

The fleet sector breakdown of August 2024 versus August 2023 sales:

  • Commercial Fleets: 67,119 vehicles were sold into commercial fleets in August 2024, compared to 76,597 in August of last year, for a decline of 12.4%.

  • Rental Car Fleets: 42,468 vehicles were sold into rental fleets in August 2024, compared to 71,189 in August of last year, for a drop of 40.3%.

  • Government Fleets: Fleet vehicle sales rose to 25,670 in August 2024 from 24,289 in the same month last year, rising 5.7%. (Note: Apples-to-apples comparisons with government fleet sales are not possible due to one or more OEMs not reporting any sales from month to month. In July Hyundai, Nissan, Subaru, and Toyota did not report any sales to government fleets).

The combined sales for the three fleet sectors in August totaled 135,257 vehicles, down 21.4% from the August 2023 total of 172,075 fleet vehicle sales.

"It seems to me that manufacturers are being very disciplined in not overselling into rental and commercial fleets while retail new vehicle sales are soft," said Tom Kontos, a vehicle remarketing analyst and former chief economist for Adesa Auctions U.S.  Kontos called the sales direction unusual and holds out the possibility that fleet sales could recover in coming months.

Ad Loading...

"Even with the slowdown, I continue to be encouraged by the year-to-date uptick in rental (fleet) sales, although it is now only a modest 1.3%," Kontos said. "These units are in high demand at auction, as dealers seek to find more-affordable nearly-new units for consumers."

Larry Dixon, vice president of auction data solutions a AuctionNet, said sales into commercial fleets have slowed substantially this year because last year's sizable growth was due mostly to commercial fleets buying more new vehicles following the OEM production shortages of 2021-22.

In additon, "commercial business fleets are being more conservative given the current and expected economic conditions – slowing business and consumer spending and a reduction in employment growth, Dixon said.

Regarding rental fleets, companies are "right-sizing fleet sizes to better reflect today’s business and consumer demand for rental vehicles, with an eye toward preserving ROI both when vehicles are in service and when they are ultimately remarketed," Dixon said. 

Overall, fleets are "calibrating new vehicle purchases and fleet sizes with current market conditions following a 'famine and feast' period of extraordinary volatility," also known as a return to normal, he added.

Ad Loading...

Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.

More Vehicle Research

A beige, blue, and red Fleet Hacks graphic with headshots on the bottom row in rounded shape of Lori Olson, Jen VrMeer, and Oleg Cytowicz.
Vehicle Researchby Faith HowellSeptember 4, 2026

Fleet Hacks: What Are You Still Doing Manually?

From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.

Read More →
A graphic with red and clue text and a transparent background with music notes.
Vehicle Researchby Faith HowellSeptember 3, 2026

How One Fleet Manager Put a New Spin on Safety Training

Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.

Read More →
2027 Ram ProMaster City
Vehicle Researchby StaffAugust 31, 2026

2027 Ram ProMaster City Starts Under $40K

Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.

Read More →
Ad Loading...
An AF news recap blue and white thumbnail
Vehicle Researchby Faith HowellAugust 28, 2026

New Tariff Threats & a Leadership Change at Wheels | AF News Recap

A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.

Read More →
A certification symbol with text over it
Vehicle Researchby Faith HowellAugust 28, 2026

Certification: What’s in It for the Fleet Manager?

From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.

Read More →
Graphic for the new Wheels president with Matthew Cole's headshot on the left
Vehicle Researchby News/Media ReleaseAugust 27, 2026

Wheels Names Matthew Cole President

Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.

Read More →
Ad Loading...
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →
Geotab idling report graph
Vehicle Researchby StaffAugust 21, 2026

Geotab Study Finds $105M Opportunity in Reducing Fleet Idling

A study of more than 2.6 million commercial vehicles found that targeting the worst-performing fleet vehicles could save 24.2 million gallons of fuel annually.

Read More →
a Ram 1500 on the road
Vehicle Researchby StaffAugust 18, 2026

Stellantis Recalls Nearly 849,000 Vehicles for Rearview Camera Issue

Nearly 849,000 Chrysler, Dodge, Jeep, and Ram vehicles are affected by a software issue that can prevent the rearview camera image from appearing. Stellantis plans to address the issue through an over-the-air software update.

Read More →
Ad Loading...
The 2026 Jeep Grand Cherokee
Vehicle Researchby News/Media ReleaseAugust 18, 2026

2027 Jeep Grand Cherokee Adds Upland, Trailhawk and Overland Trims

The 2027 Grand Cherokee lineup adds new trim options, updated standard technology and a choice of V6 or turbocharged four-cylinder powertrains.

Read More →