Automotive Fleet
MenuMENU
SearchSEARCH

FCA Invests $4.5B in Jeep, Ram Expansion

Fiat Chrysler Automobiles will invest $4.5 billion in five Michigan assembly plants so it can build more Jeeps, including electrified models, and continue production of the Ram 1500 Classic pickup that has been offered mostly to fleet purchasers, the company announced.

Paul Clinton
Paul ClintonFormer Senior Web Editor
February 26, 2019
FCA Invests $4.5B in Jeep, Ram Expansion

FCA will invest $4.5 billion to upgrade five assembly plants, so it can expand Jeep and Ram production.

Rendering courtesy of FCA.

2 min to read


Fiat Chrysler Automobiles will invest $4.5 billion in five Michigan assembly plants so it can build more Jeeps, including electrified models, and continue production of the Ram 1500 Classic pickup that has been offered mostly to fleet purchasers, the company announced.

Ad Loading...

The investment will enable FCA to follow through on a five-year master plan announced in 2016 in which the company stated its goal to expand Jeep and Ram and streamline its passenger cars. The plan was then CEO Sergio Marchionne's final initiative to reshape FCA before his death in July.

Ad Loading...

The Jeep and Ram brands have driven FCA's financial success over the past decade," said Karl Brauer, executive publisher of Autotrader and Kelley Blue Book. "Investing in these brands and modernizing them with electrification technology will underpin FCA's future growth. Ram continues to benefit from ongoing truck demand in the U.S., while Jeep is a globally recognized American icon with expanding potential in China, India, Europe, and Brazil."

The plan involves the shifting of production resources and additional investment of $1.6 million in the Mack Avenue Engine Complex; $1.5 billion in Warren Truck; $900 million in Jefferson North; and $119 million to relocate Mack engine production to the Dundee Engine Plant. Additionally, FCA will invest $245 million in Warren Stamping and $160 million in Sterling Stamping to support the additional production.

The investments will enable FCA to build the new Jeep Wagoneer and Grand Wagoneer SUVs at Warren Truck. FCA is also extending production of the Ram 1500 Classic at the plant to meet market demand.

FCA plans to introduce two new Jeep vehicles in "white space" segments and will produce plug-in hybrid models of four Jeeps at three of the plants, including the Wagoneer, Grand Wagoneer, and Grand Cherokee. The investments would allow FCA to produce a battery-electric vehicle in the future. The investment in Jefferson North will also enable continued production of the Dodge Durango, including the Durango Pursuit police vehicle.

The projects are contingent on land acquisition and the negotiation of development incentives with the cities of Detroit, Sterling Heights, Warren, Dundee, and the state of Michigan.

Ad Loading...

The move could bring more vehicle choice for fleet purchasers and better vehicle quality, said Tom Coffey, senior vice president of sales for Merchants Fleet.

"It's a big investment especially as the Ram and Jeep models will be built domestically but probably necessary as GM and Ford will no doubt fight to maintain and even try to expand their current market shares with their own improved products," Coffey said. "In the end it’s a great opportunity for fleets to improve their efficiencies as new and improved choices become available."

More Vehicle Research

Henrik Holland headshot on a leadership update
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Researchby Faith HowellSeptember 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →
Ad Loading...
A beige, blue, and red Fleet Hacks graphic with headshots on the bottom row in rounded shape of Lori Olson, Jen VrMeer, and Oleg Cytowicz.
Vehicle Researchby Faith HowellSeptember 4, 2026

Fleet Hacks: What Are You Still Doing Manually?

From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.

Read More →
A graphic with red and clue text and a transparent background with music notes.
Vehicle Researchby Faith HowellSeptember 3, 2026

How One Fleet Manager Put a New Spin on Safety Training

Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.

Read More →
2027 Ram ProMaster City
Vehicle Researchby StaffAugust 31, 2026

2027 Ram ProMaster City Starts Under $40K

Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.

Read More →
Ad Loading...
An AF news recap blue and white thumbnail
Vehicle Researchby Faith HowellAugust 28, 2026

New Tariff Threats & a Leadership Change at Wheels | AF News Recap

A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.

Read More →
A certification symbol with text over it
Vehicle Researchby Faith HowellAugust 28, 2026

Certification: What’s in It for the Fleet Manager?

From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.

Read More →
Graphic for the new Wheels president with Matthew Cole's headshot on the left
Vehicle Researchby News/Media ReleaseAugust 27, 2026

Wheels Names Matthew Cole President

Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.

Read More →
Ad Loading...
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →