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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherMay 14, 2014

Taking Fuel Management from Challenge to Success

With fuel prices impacted by everything from supply and demand to weather to location, there can be little argument that managing fuel expenses is one of the most difficult and important parts of a fleet manager's job.

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Articlesby Lauren FletcherMay 7, 2014

State of the Alternative-Fuel Industry

With advancements coming in leaps and bounds across all advanced and alternative fuels used as fuel for transportation, a snapshot is needed of the main types. Learn about how these fuels started, where they are at today, and forecasts and predictions for the future.

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Articlesby Lauren FletcherMay 1, 2014

Keeping Vehicles and Equipment Safe

Vehicle and equipment theft is a costly issue to fleet managers, who not only lose valuable tools, but also pay the price of business downtime. Equipment theft, in particular, is becoming a growing concern for fleets, including those in the construction industry.

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Articlesby Lauren FletcherApril 21, 2014

Twenty-One Year Fleet Outsourcing Analysis

Information analyzed includes how fleets are funding their vehicles, what administrative services are outsourced, safety- and accident-related services that are being outsourced, and what responsibilities today's fleet managers have in addition to fleet management.

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Photo Galleriesby Lauren FletcherMarch 13, 2014

2014 Work Truck Show - Announcements & People

One of three photo galleries for the 2014 show, take a look at a few of the people and see a few of the announcements made at the show.

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Articlesby Lauren FletcherFebruary 24, 2014

Subaru's Redesigned 2014 Forester

The redesigned 2014-MY Subaru Forester is the fourth generation of the five-passenger crossover SUV. This model is currently being utilized by fleets in the pharmaceutical, insurance, medical equipment, food service, and television news industries.

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Articlesby Lauren FletcherFebruary 20, 2014

Nissan's Second-Generation Rogue

The Nissan Rogue is the No. 2 selling vehicle in the automaker's lineup, behind the Nissan Altima, and sales for the crossover have nearly doubled from the 2008 model-year to 144,921 units sold through September 2013, with 2013 sales up 13.6 percent to date.

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ArticlesCover Storyby Lauren FletcherFebruary 10, 2014

Strategies to Increase Driver Productivity

Fleet managers are tasked with constantly watching their fleet's bottom line, while also ensuring vehicles are operating efficiently and available to accomplish the mission of any particular fleet.

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Articlesby Lauren FletcherJanuary 22, 2014

Calling All New Fleet Managers!

Everyone starts at the same place in fleet management: at the very beginning, the first day on the job, with a strong possibility the only fleet knowledge he or she has is what the word fleet means (but that isn't always guaranteed).

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Articlesby Lauren FletcherJanuary 17, 2014

Dean Foods Battles Transportation Fleet Inefficiencies

The company’s fluid milk delivery fleet has committed to a campaign against waste by focusing on its Ps and Qs: people, safety, quality, and service.

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