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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

A smoky horizon demonstrating a natural disaster in effect.
Articlesby Lauren FletcherMay 4, 2026

Disaster Readiness Is Not a Fleet Count, It’s a Stress Test of the Whole System

Fleet readiness isn’t about your vehicle count. It’s about condition, capacity, and whether your system can actually perform under stress.

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Blackout photo of a powerline with STAYING PREPARED on top
Articlesby Lauren FletcherApril 9, 2026

When Fuel Runs Out, the Fleet Plan Falls Apart

When disaster hits, fleets fail on fuel, power, and idle planning. See the energy gaps fleet managers need to fix before the next storm.

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Dispatchers monitoring screens with route map overlay representing fleet telematics combined with human reporting for disaster response coordination
Articlesby Lauren FletcherApril 9, 2026

The Missing Data Point in Disaster Response

Human reports fill the gaps that telematics can’t during disasters. Here’s how fleets can use structured input (not social chaos) to respond faster and safer.

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Looking back at 2025 fleet forecasts with a magnifying glass highlighting the year 2025, symbolizing reflection on long-term fleet trends and predictions.
Articlesby Lauren FletcherJanuary 26, 2026

A Decade Later: What the AF 2015 Fleet Forecasts Got Right and Why the Trends Still Matter

Ten years later, the 2015 fleet forecasts by Mike Antich reveal what truly shaped the industry and why his approach still helps fleets plan what’s next.

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A hand opens up a brown wallet with money inside.
Videosby Lauren FletcherJanuary 22, 2026

Are You Paid Enough as a Fleet Manager? Take the Survey!

Fleet salaries are a mystery, and this collaborative survey between Automotive Fleet, Government Fleet, and Work Truck attempts to fix that.

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Headshot of Colin Sutherland with text promoting the Fleet Remarketing Industry Council and Fleet Forward Conference on EV remarketing success through battery health data.
Videosby Lauren FletcherSeptember 15, 2025

Fleet Remarketing Industry Council: The Key to EV Remarketing Success

EV resale value comes down to one thing: battery health. Colin Sutherland shares how data drives trust and higher remarketing returns and why you need to check out the Fleet Remarketing Industry Council.

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Headshot of Colin Sutherland with text promoting the Fleet Remarketing Industry Council and Fleet Forward Conference on unlocking value in fleet remarketing.
Videosby Lauren FletcherSeptember 15, 2025

Fleet Remarketing Industry Council: Unlocking Value in Fleet Remarketing

Fleet or consumer? Colin Sutherland shows why fleet-owned vehicles can mean more value for buyers. Watch now and see how data + care make the difference.

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Newsby Lauren FletcherSeptember 2, 2025

Apply Today: Limited VIP Spots Available for Work Truck Exchange 2025

A handful of VIP spots have just opened for Work Truck Exchange (WTX), taking place September 24-27, 2025, in Scottsdale, Arizona.

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Colin Sutherland, CEO of Bobit, introduces the Fleet Remarketing Industry Council, launching at Fleet Forward Conference 2025 and continuing at CAR Conference 2026.
Videosby Lauren FletcherAugust 20, 2025

Introducing the Fleet Remarketing Industry Council

Fleet Forward Conference will host the first Fleet Remarketing Industry Council, uniting stakeholders to unlock more value from fleet vehicles.

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Videosby Lauren FletcherJuly 30, 2025

Fleet Forward: Big ROI for Less Than a Combo Meal

Lauren Fletcher breaks down what to expect when you purchase your fleet tickets for conference on October 21 to 23, and if it's worth the cost. Spoiler alert: it is.

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