Automotive Fleet
MenuMENU
SearchSEARCH

Measuring What Matters: A Personal View on Fleet Safety

Blending data with day-to-day experience can move safety from policy to practice.

by Jeff Martin, Lytx
April 15, 2025
An image of people delivering boxes with text reading "Leading With Safety".

When fleet drivers understand that their wellbeing is your number one priority, they’re more likely to place their trust in the organization and its leaders.

Photo: Tima Miroshnichenko via Pexels / Automotive Fleet

4 min to read


There are a million words written about how companies can attain organizational efficiency, but the only one that matters is “safety.” This may sound obvious, but stay with me, and I will demonstrate how operational excellence starts with safety, leads to trust, and results in efficiencies and improvements throughout your company.

I’ll point to a real-world example of how a company has protected lives, saved money, boosted employee retention, and more — all by starting with safety.

Ad Loading...

By “safety,” I mean the effort to safeguard the life, health, and well-being of the people in your organization — the protocols and policies intended to protect life and limb in the process of getting the job done.

The Foundation of Well-Run Organizations

In my 20-plus-year career in professional safety, I have found that trust is the foundation of a well-run organization.

When employees trust their leaders, they are willing to take a leap of faith, think outside the box, lean into their roles, and share some pretty great practical ideas and improvements — all because they believe their leaders have their backs.

Historically, high-trust organizations are operationally more efficient, effective, innovative, and agile. Organizational trust begins with emphasizing safety.

Let’s say your organization decides to go all-in on a safety program. That means you deploy robust protocols, implement guardrails, communicate goals, and establish compliance norms. Most importantly, your safety program leverages facts and data and provides tools to improve.

Ad Loading...

Once your employees — particularly your front-line employees such as field service technicians, transportation and utilities professionals, security workers, and fleet drivers — understand that their well-being is your number one priority, they are more apt to place their trust in the organization and their leaders.

Leaning in wholeheartedly to safety tells employees they are seen, cared for, and respected.

This powerful message propels a slew of changes and improvements because employees feel valued and empowered.

Statistically, they experience higher morale, job satisfaction, and engagement. This positive work atmosphere translates into increased safety, productivity, teamwork, and dedication to achieving organizational goals.

This is what I have come to call the Total Value Realization: Safety touches everything and the process by which you improve safety in your company can be used in every department to effect positive change and better realize the full potential of your team.

Ad Loading...

Safety is the first domino that kicks in to effect a line of organizational improvements that are perennial and ongoing.

Image of a delivery person filling out forms inside a vehicle.

Leading your organization to overall improved efficiency means putting safety at the front of every effort, every day, and at every level.

Photo: Tima Miroshnichenko via Pexels

Preventing Accidents: Coaching, Rewards, Video Telematics

Let’s take a look at an example of the Total Value Realization in action. Trimac Transportation employs approximately 3,400 team members and provides bulk shipping solutions across North America.

Prior to refreshing its organization-wide safety program, Trimac’s safety records were stable. But the company’s coaching and investigations focused on the employee rather than examining operating culture, management, and policies.

Knowing that committing to a stronger culture of safety would require a shift in organizational mindset, Trimac took an introspective look at a comprehensive safety effort in a way that could prevent near misses or accidents from happening in the first place.

The company created a regular coaching protocol with rewards and recognition for employees who self-reported near-miss incidents and combined it with a data-driven, video telematics-based driver safety program.

Ad Loading...

They established an environment where it was safe to report a failure, enlisting their employees to proactively identify hazards and working to educate them on safer procedures.

Employees experienced these as learnings from failures. The program was intended to save lives, protect their jobs, and prioritize worker safety, not target employees.

With improved employee engagement and morale, and better transparency around the new policies, Trimac increased its operating efficiency, realized a 53% reduction in accidents over three years, saw a 42% reduction in time lost to injuries, and in 2021 alone saved $5 million in claims costs.

In addition, the company’s retention rate improved 4.1%. The safety program saved lives, jobs, time, and money across the whole company. These are powerful, persuasive changes. That’s the Total Value Realization in action!

What's Next After Achieving Operational Efficiency

So, if operational excellence starts with safety and leads to trust, what comes next? When will you reach the finish line?

Ad Loading...

That’s a trick question; there is no finish line in a successful safety culture. There is only ongoing, consistent, continuous effort every single day.

The great news is that continuous effort means continuous improvement. Leading your organization to overall improved efficiency means putting safety at the front of every effort, every day, and at every level. The Total Value Realization will follow.

Editor's Note: This article was originally published in August 2023 and was updated on March 31, 2025, for continued relevancy on fleet safety and operational efficiency.

About the Author: Jeff Martin, Lytx's VP of Global Sales Strategy, specializes in the transportation and distribution sectors. 

Subscribe to Our Newsletter

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →