Isuzu NPR ECO-MAX Trucks Return from Nationwide Tour
For more than two months, the Isuzu NPR ECO-MAX toured the country educating dealers and service and parts personnel.

"Whether you're a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide," said Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America.
Photo: Isuzu Commercial Truck of America
The first low-cab forward medium-duty trucks in the U.S. market to meet stringent new 2010 emissions regulations returned Nov. 17, 2010 from their nationwide introductory tour. Isuzu Commercial Truck of America, Inc., (ICTA) originally announced the ECO-Advantage Tour - a coast-to-coast showcase for the fuel-sipping, emissions-reducing technology found on the 2011 Isuzu NPR ECO-MAX - when the trucks departed Santa Ana, Calif., Sept. 7, 2010.
Powered by Proven Technology
Two upfitted versions of the Isuzu NPR ECO-MAX visited more than 200 Isuzu truck dealers during the tour. The lightweight ECO-MAX Tool Pro was upfitted with a recyclable aluminum utility body engineered by The Reading Group, LLC. The streamlined ECO-MAX Aero Body featured an aerodynamic van body designed by Supreme Corporation.
Both ECO-MAX trucks are powered by Isuzu's clean, efficient, and powerful 3.0L dual overhead camshaft (DOHC) turbocharged diesel engine, engineered to achieve 20-percent better fuel economy than the engine it replaces. This engine meets the strict EPA 2010 and CARB HD-OBD emission standards.
Real-world fuel mileage from the tour resulted in the Isuzu NPR ECO-MAX Tool Pro truck achieving 15-21 mpg. The Isuzu NPR ECO-MAX Aero Body truck achieved 15-23 mpg. Each vehicle used less than 10 gallons of diesel exhaust fluid (DEF). DEF is the diesel engine fuel additive used in all 2010 and later EPA-compliant diesel engines.
Working with Customers
At each stop on the ECO-Advantage Tour, representatives of ICTA delivered product presentations and conducted training for local dealership sales, service, and parts personnel. Representatives of Reading and Supreme were also available to answer questions at select locations. Static displays with additional product information supported the live presentations.
"Whether you're a fleet manager, a small business owner, or just an interested member of the public, we wanted everyone with an interest in environmentally friendly truck design to see the state of the art in the industry and to experience the fuel economy these vehicles provide," said Shaun Skinner, executive vice president and general manager of ICTA.
Photos and videos from the tour were uploaded regularly as the tour progressed. This information and information about the complete line of 2011 Isuzu N-Series Trucks can be found on ICTA's website.
Originally posted on Work Truck Online
More Vehicle Research

Emkay Through the Years: 80 Years of Innovation & Partnership
From vintage office photos and early dealership roots to modern fleet technology and an 80th anniversary celebration, this gallery traces Emkay's journey across generations.
Read More →
Volvo, Google Preview AI-Powered In-Car Navigation Features
Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.
Read More →
Automotive Fleet Hall of Fame Inductee Ray Breault Passes at 95
Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.
Read More →
The 2027 Volkswagen Lineup
Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.
Read More →
2026 Kia EV6 Arrives With Lower Pricing, New Charging Features
Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.
Read More →
2027 BMW iX3 Starts at $61,500 With Up to 434 Miles of Range
BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.
Read More →
How Fleets Are Doing More with Less in 2026 | AF News Recap
In this news recap, host Faith Howell covers the ethics of AI, replacement delays, and how one company is streamlining uptime.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →Inside Emkay's 80th Anniversary Celebration [Watch]
EMKAY recently celebrated a major milestone: 80 years in the fleet industry.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →