REDWOOD SHORES, CA - With Tiger Fuel drivers transporting highly volatile substances such as home heating oil, propane gas, and consumer gasoline, safe driving behavior among its fleet is imperative. The petroleum products distributor has seen a 66-percent reduction in risky driving behaviors since deploying the GreenRoad 360 service.

"GreenRoad provides an additional layer of safety and training for our entire fleet," said Frank Conley, operations manager, Tiger Fuel. "We have seen a large reduction in risky driving behavior and strong acceptance of the service among our professional drivers who welcome the immediate in-vehicle feedback and tools to help them become even safer drivers."

GreenRoad continuously measures and analyzes those maneuvers which most impact safe driving, fuel efficiency and emissions; and focuses driver-specific feedback accordingly. Drivers are positively motivated to change their behavior behind the wheel. Constant reinforcement in the form of a simple red-yellow-green display empowers them to sustain behavior improvements. Fleet management and risk and safety professionals gain complete visibility into driving behavior and have easy-to-use tools they need to help drivers achieve measurable safety and fuel-efficiency goals. Customizable reports available via email and the GreenRoad web portal provide individual trip detail, risk analysis and coaching to help drivers sustain improvement.

"Our safety program is designed to encourage drivers to be as safe as possible and to coach their fellow drivers to do the same," added Conley. "GreenRoad supports our existing program and provides additional incentives to the team. Additionally, it helps us reduce our fuel spend, and as a petroleum products distributor, we appreciate the value in this reduction."

According to the Department of Transportation, the portion of highway accidents caused by large trucks has increased by 12 percent between 1990 and 2005. With this increase, vehicles such as Tiger Fuel's, which carry volatile cargo, have a need for safe driving behavior.

"[Tiger Fuel's] implementation of GreenRoad demonstrates the importance the company puts on safety and fuel efficiency makes them a great partner for GreenRoad," said Dan Steere, CEO of GreenRoad.