DETROIT --- Mobileye Inc., a leader in computer vision-based driver assistance systems, announced it has been selected by the C.R. England refrigerated trucking company to equip its fleet of more than 3,500 trucks with a driving assistance product.

The Mobileye AWS-4000's camera-based safety features will be installed on each truck. Included are a lane departure warning (LDW) system, a forward collision warning (FCW) system, and a headway monitoring and warning (HMW) system.

Mobileye AWS includes a smart camera located on the front windshield inside the vehicle to detect and measure the distance to vehicles and to lane markings, providing the driver with timely alerts.

The forward collision warning assists in preventing collisions with vehicles ahead by alerting drivers to both moving and stationary vehicles, while filtering cars in adjacent lanes posing no threat. The lane departure function monitors the vehicle position in the lane and alerts the driver to departures from a lane without using the appropriate turn signal.

Maintaining a safe distance from the vehicle ahead is a task drivers tend to underestimate, resulting in accidents caused by insufficient distance keeping. Mobileye's headway monitoring function calculates the distance from the vehicle ahead, providing the driver with both numerical and color headway data.

"Our drivers collectively spend thousands of hours per day on the road. Their safety, and the safety of the motorists who share the road with them, is a crucial element in our success as a company," said Thom Pronk, C. R. England's vice president of training and safety. "Mobileye was able to supply us with these three essential driving assistance features in a single package that will protect our vehicles, the traveling public, and the valuable cargo we carry every day."

The desire to continually improve its driver safety program led the trucking company to contact Mobileye. Both companies agreed to participate in a joint 90-day pilot test program -- a program that exceeded C.R. England's expectations. C.R. England will begin installing Mobileye's technology immediately, and will equip the entire fleet over the coming months.

Mobileye will be exhibiting its intelligent transportation technologies at the SEMA Show in Las Vegas (Booth #10341, Mobile Electronics Hall) from Nov. 4-8.