ALPHARETTA, GA – LeasePlan USA, a vehicle leasing and fleet management solutions company, is pleased to announce the promotion of Kristofer Bush to vice president, marketing. He will report directly to Jon Toups, national vice president, sales, marketing, and client relations.
In this position, Bush will be responsible for the direction of the strategic and tactical execution of LeasePlan's marketing department, which encompasses brand management, research, and association and key vendor management. He will also oversee the company’s electronic marketing efforts and lead the steering committee for LeasePlan’s client advisory board, Future Directions.
Bush, a nine-year LeasePlan veteran, has served in several different roles within marketing. Over the past year, he has been an integral part of restructuring the marketing department, aligning its efforts with those of sales and client relations to best serve the clients’ needs.
LeasePlan USA, a subsidiary of LeasePlan Corp. N.V., is a global leader in vehicle leasing and fleet management solutions. The company, which manages more than 1.3 million vehicles worldwide, offers clients customized plans for total fleet cost reduction through its technologically advanced products and dedication to customer service.