At the National Association of Fleet Administrators (NAFA) conference in April, LeasePlan USA senior vice president of corporate fleet Jon Stafford made it clear how he regards total cost of ownership (TCO) as a tool to help manage his fleet, his people, and his company – he doesn’t. Because TCO is dead.
Rev Up Your Brand by Investing in Your Fleet’s Visual Identity
Your corporate fleet vehicles can communicate a lot about your company’s brand, especially when used to create a recognizable visual identity. Here are a few ways a corporate fleet can create and reinforce strong brand recognition.