Automotive Fleet
MenuMENU
SearchSEARCH

FCA Prepping Midsize Ram Pickup

Fiat Chrysler Automobiles' Ram division is working on developing a midsize pickup that would seek a broader range of buyers than the company's 2020 Jeep Gladiator, which is being sold to lifestyle buyers.

May 4, 2019
FCA Prepping Midsize Ram Pickup

FCA's Ram unit is working on a new midsize pickup that could be offered to a broader audience than the 2020 Jeep Gladiator.

Photo courtesy of FCA.

2 min to read


Fiat Chrysler Automobiles' Ram division is working on developing a midsize pickup that would seek a broader range of buyers than the company's 2020 Jeep Gladiator, which is being sold to lifestyle buyers, the company's CEO said.

In a recent earnings call, FCA's CEO Mike Manley said the Ram team is "very focused on solving a metric-ton midsize truck solution" to fill out the company's portfolio and drive further growth, reports Automotive News.

Ad Loading...

"I want that problem solved frankly, because it's a clear hole in our portfolio," he said. "It will not be filled with Gladiator, because Gladiator has a very, very different mission. But trust me on that, they're focused on it."

FCA last offered a midsize pickup with the 2011 Dodge Dakota, which was discontinued at the time due to its lower profit margin.

However, in recent years, the segment has become more popular with entries from General Motors and the 2019 Ford Ranger that now compete with the Toyota Tacoma, Nissan Frontier, and Honda Ridgeline.

These trucks provide value to the fleets that use them in sectors such as pest control, landscaping, and inspection, according to recent data from Vincentric about the total cost of ownership of midsize pickups.

The Gladiator starts around $33,500, which is about $8,000 more than the segment-leading Tacoma.

Ad Loading...

Editor's note: An earlier version of this story incorrectly mentioned the Dodge Durango as the company's prior midsize pickup. It was the Dodge Dakota.

More Vehicle Research

Henrik Holland headshot on a leadership update
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Researchby Faith HowellSeptember 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →
Ad Loading...
A beige, blue, and red Fleet Hacks graphic with headshots on the bottom row in rounded shape of Lori Olson, Jen VrMeer, and Oleg Cytowicz.
Vehicle Researchby Faith HowellSeptember 4, 2026

Fleet Hacks: What Are You Still Doing Manually?

From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.

Read More →
A graphic with red and clue text and a transparent background with music notes.
Vehicle Researchby Faith HowellSeptember 3, 2026

How One Fleet Manager Put a New Spin on Safety Training

Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.

Read More →
2027 Ram ProMaster City
Vehicle Researchby StaffAugust 31, 2026

2027 Ram ProMaster City Starts Under $40K

Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.

Read More →
Ad Loading...
An AF news recap blue and white thumbnail
Vehicle Researchby Faith HowellAugust 28, 2026

New Tariff Threats & a Leadership Change at Wheels | AF News Recap

A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.

Read More →
A certification symbol with text over it
Vehicle Researchby Faith HowellAugust 28, 2026

Certification: What’s in It for the Fleet Manager?

From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.

Read More →
Graphic for the new Wheels president with Matthew Cole's headshot on the left
Vehicle Researchby News/Media ReleaseAugust 27, 2026

Wheels Names Matthew Cole President

Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.

Read More →
Ad Loading...
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →