FCA Prepping Midsize Ram Pickup
Fiat Chrysler Automobiles' Ram division is working on developing a midsize pickup that would seek a broader range of buyers than the company's 2020 Jeep Gladiator, which is being sold to lifestyle buyers.

FCA's Ram unit is working on a new midsize pickup that could be offered to a broader audience than the 2020 Jeep Gladiator.
Photo courtesy of FCA.
Fiat Chrysler Automobiles' Ram division is working on developing a midsize pickup that would seek a broader range of buyers than the company's 2020 Jeep Gladiator, which is being sold to lifestyle buyers, the company's CEO said.
In a recent earnings call, FCA's CEO Mike Manley said the Ram team is "very focused on solving a metric-ton midsize truck solution" to fill out the company's portfolio and drive further growth, reports Automotive News.
"I want that problem solved frankly, because it's a clear hole in our portfolio," he said. "It will not be filled with Gladiator, because Gladiator has a very, very different mission. But trust me on that, they're focused on it."
FCA last offered a midsize pickup with the 2011 Dodge Dakota, which was discontinued at the time due to its lower profit margin.
However, in recent years, the segment has become more popular with entries from General Motors and the 2019 Ford Ranger that now compete with the Toyota Tacoma, Nissan Frontier, and Honda Ridgeline.
These trucks provide value to the fleets that use them in sectors such as pest control, landscaping, and inspection, according to recent data from Vincentric about the total cost of ownership of midsize pickups.
The Gladiator starts around $33,500, which is about $8,000 more than the segment-leading Tacoma.
Editor's note: An earlier version of this story incorrectly mentioned the Dodge Durango as the company's prior midsize pickup. It was the Dodge Dakota.
More Vehicle Research

Emkay Through the Years: 80 Years of Innovation & Partnership
From vintage office photos and early dealership roots to modern fleet technology and an 80th anniversary celebration, this gallery traces Emkay's journey across generations.
Read More →
Volvo, Google Preview AI-Powered In-Car Navigation Features
Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.
Read More →
Automotive Fleet Hall of Fame Inductee Ray Breault Passes at 95
Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.
Read More →
The 2027 Volkswagen Lineup
Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.
Read More →
2026 Kia EV6 Arrives With Lower Pricing, New Charging Features
Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.
Read More →
2027 BMW iX3 Starts at $61,500 With Up to 434 Miles of Range
BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.
Read More →
How Fleets Are Doing More with Less in 2026 | AF News Recap
In this news recap, host Faith Howell covers the ethics of AI, replacement delays, and how one company is streamlining uptime.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →Inside Emkay's 80th Anniversary Celebration [Watch]
EMKAY recently celebrated a major milestone: 80 years in the fleet industry.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →