Hal Feder, director, export & growth operations with Ford Motor Co., has retired after 30 years with the automaker, where he worked in a variety of roles during his tenure. In his most recent role, Feder was responsible for sales, marketing, and service growth in emerging markets, including the Caribbean, Central America, Sub-Saharan Africa, the Middle East, and in Ford’s Asia Pacific Regions.
Prior to that role, starting in 2010, Feder worked as general manager of Ford and Lincoln Mercury sales for the company. Before that role, he was the CEO of Ford Motor Co. of South Africa, and was responsible for leadership oversight of product development, manufacturing, marketing, sales, and service operations for the Ford, Mazda, Volvo, Jaguar, and Land Rover brands.
Feder was also directly involved in the fleet industry for many years. He was Ford's executive director for North American Fleet, Lease and Remarketing Operations (NAFLRO), starting in February 2004. He was responsible for sales of cars and trucks from across the company's eight vehicle brands to daily rental, government, and commercial fleet customers. He also oversaw the company's efforts in remarketing vehicles through auctions. Prior to that assignment, he was director of Sales Planning & Distribution for North American Marketing, Sales & Service.
Feder began his career with Ford in 1983. He started as a zone manager for Ford Division, where he focused on markets in Tennessee, Kentucky, and Indiana. From 1987 to 1989, he held different positions in the Ford Division, including sales promotion specialist for the Southeast region. He returned to the Ford Division later in his career as regional manager for Memphis in 2002 and 2003.
He also worked for the Lincoln Mercury division from 1991 to 1994 and held a position as general zone manager for the Southeast region. In 1998 and 1999, he worked in the Ford Customer Service Division as manager for Business Strategy & Communications.
“It has been special representing the Blue Oval for so many years and in so many roles,” Feder said. “There is no other Company like Ford … a ‘family’ business … whose employees, dealers, suppliers, and customers all feel like they are part of something bigger than themselves. And it has been a great honor and pleasure being part of that extended family for so many years.”