Automotive Fleet
December 8, 2023

How Will the Enterprise Mobility Rebrand Affect Fleets? [Watch]

The State of the Fleet Industry Spotlight video series, produced by Automotive Fleet, offers insights into the state of the fleet market and engages with leaders in fleet on what’s driving the market today.


In episode 144, Chris Brown, associate publisher of Automotive Fleet, connects with Brice Adamson of Enterprise Fleet Management about the recent rebranding efforts and what that means for automotive and commercial fleets.


In October, Enterprise announced it is connecting its full portfolio of offerings – car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions, and more – under a new corporate brand. The company has rebranded to Enterprise Mobility. Check out the discussion and what this means to the future of fleet!


🎙Today's topics include:

  • Why did Enterprise rebrand to Enterprise Mobility, and how will this position Enterprise in the market in a new way?
  • Understanding changes to the business and what fleets can expect.
  • Helping others become more aware of what Enterprise Mobility offers.
  • Looking at the customer experience throughout the portfolio.
  • How does this change impact daily rental operations?
  • Fleets will see more focus and awareness within the Enterprise Fleet Management line.
  • Enterprise Mobility looks ahead and vows never to stand still.

This episode is sponsored by U.S. Bank.

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