Automotive Fleet
MenuMENU
SearchSEARCH

IIHS Developing Virtual Testing to Prevent Neck Injuries

IIHS' long-term goal of the testing is to be able to evaluate how well each combination of a seat and head restraint protects people in a variety of seating positions and crash scenarios.

IIHS Developing Virtual Testing to Prevent Neck Injuries

IIHS is planning to incorporate virtual tests into its head restraint ratings in stages.

Photo: IIHS

6 min to read


Marcy Edwards, senior research engineer of the Insurance Institute for Highway Safety (IIHS), recently announced the institute is developing a path for the future of IIHS rear-impact testing.

IIHS' long-term goal of the testing is to be able to evaluate how well each combination of a seat and head restraint protects people in a variety of seating positions and crash scenarios

Ad Loading...

Getting there is a multi-step process and will require the use of virtual testing with computer models as well as the conventional tools used in its original head restraint test.

IIHS added it will need the help of scientists developing detailed computer models of the human body and the cooperation of vehicle manufacturers.

How IIHS Got Here

When IIHS began rating head restraints in 1995, it started with the basics. Neck injuries in rear impacts occur when the head lags behind the accelerating seat and torso. This lag can often be prevented by good head restraint geometry, so IIHS' first evaluations were measurements using a dummy representing a 50th-percentile man.

A restraint should be at least as high as the head’s center of gravity, or about 3½ inches below the top of the head. The backset, or the distance from the back of the head to the restraint, should be as small as possible.

In 1995, only 3% of the head restraints IIHS evaluated received good geometric ratings, while 82% were rated poor. 

Ad Loading...

IIHS' ratings led manufacturers to pay attention to these measurements long before a 2010 government standard made good geometry a legal requirement.

Good geometry is necessary, but it’s not sufficient. Seats can differ in other ways too, such as structure placement, seatback stiffness, and energy-absorbing properties, all of which can affect outcomes for occupants.

In 2004, IIHS added a dynamic test for any vehicle with a good or acceptable geometric rating to evaluate how well the seat and head restraint managed crash energy and occupant motion.

This test consisted of a simulated rear impact with the vehicle seat mounted to a sled. A special dummy known as BioRID, which has a realistic spine, was buckled in the seat. The pulse used in the test was equivalent to a rear-end crash with a velocity change of 10 mph, or a stationary vehicle being struck at 20 mph by a vehicle of the same weight.

The combination of IIHS geometric ratings and its dynamic tests allowed it to identify the most effective head restraints. In a study of real-world crashes, injury rates were 15% lower for vehicles with good ratings compared with those rated poor, while long-term injuries, or those lasting three months or more, were 35% lower.

Ad Loading...

Beyond BioRID

Since IIHS began dynamic testing, manufacturers have gotten very good at designing seats for the 10 mph velocity change, and today’s vehicles all perform well in that test. However, there are still differences in real-world performance.

Insurance claims data collected by my colleagues at the Highway Loss Data Institute suggest that injury rates in rear-ended vehicles with good head restraint ratings vary widely.

So how can IIHS design a new evaluation to better differentiate among restraints?

One relatively easy update it intends to make is to add a second dynamic test with a larger velocity change since many real-world front-to-rear crashes occur at higher speeds.

By adding a 15 mph test on top of the 10 mph one, IIHS will be able to glean more information and encourage further progress. It plans to launch a new rating program based on the two tests within the next year or two.

Ad Loading...

Beyond test speed, other variables are harder to tweak. As is the case with all crash test dummies, BioRID has limited capabilities — for example, it’s only valid for fore-aft motion and lower-severity crashes — and doesn’t represent the diversity of the driving population. While it is an impressive tool with something that closely resembles a human spine, it represents the specific spine of a 50th-percentile male.

Real-world injury data tells IIHS that women are more likely than men to suffer neck injuries in crashes, but it doesn't really know why. Researchers in Sweden are currently developing a female dummy for use in rear-impact testing, which could someday help evaluate protection for women specifically.

However, no matter how sophisticated, physical dummies can’t capture soft tissue and nerve damage, which may play a role in whiplash injuries and in the differences between men’s and women’s susceptibility to them.

Perhaps more importantly, any physical dummy, male or female, represents just one particular body type. 

On the other hand, computer models of the human body, which are currently under development, could be more easily varied to represent a range of body types and injury risk factors.

Ad Loading...

Virtual testing with these models could someday soon provide IIHS with the ability to see how seats and head restraints function for many different people sitting in different positions, according to Edwards.

IIHS' Path Forward

How can IIHS go from physical tests performed on actual seats to a much wider set of tests performed virtually?

One big challenge is that while IIHS can go out and purchase vehicles with physical seats to test, it cannot purchase computer models of those seats. Those models are the intellectual property of the manufacturers, so IIHS needs its cooperation.

At the same time, it will need to structure this cooperation so that it doesn’t compromise the independence of the testing program or the trust consumers place in the results.

IIHS allows established manufacturers to conduct tests according to its protocols and then supply it with video and other data so that it can verify the results and assign ratings. IIHS randomly audits those manufacturer-conducted tests by repeating some of them in its facility to make sure the outcomes match up.

Ad Loading...

IIHS said it intends to build on that model as it branches out into virtual testing.

IIHS is planning to incorporate virtual tests into its head restraint ratings in stages. As a first step, it will give manufacturers the option of submitting virtual test data for IIHS' new 15 mph test and its established 10 mph test. This phase will help IIHS get accustomed to working with virtual test data.

Later, IIHS will expand the number of required test scenarios, potentially varying things like speed, seat position, and occupant position — for example, a passenger leaning forward due to hard braking or a driver looking down at a phone in their lap.

Its plan is to eventually expand the required virtual tests to include scenarios that can’t be tested in the real world because of the limitations of the dummies and other tools IIHS has. This is where it will be able to evaluate performance with occupants of different body types and also in different positions that can’t be achieved by a physical dummy.

To make sure the virtual results for all these different test scenarios match reality, IIHS will conduct physical tests for some of them. 

Ad Loading...

Replicating some results and then ensuring the same seat and dummy or human body models are used throughout the virtual evaluation will help it validate all the results, including the ones for scenarios it can’t physically test.

More Safety

Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
Ad Loading...
A black square with white color font text
SafetyJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Ad Loading...
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →
Ambulance and damaged car at a crash scene on a rainy roadway, illustrating workplace transportation risks and the growing focus on road safety management for fleets.
SafetyJune 16, 2026

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework

Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Safetyby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →