Check Out -Fleet Managers on Retention, Compliance, AI, and Safety: Challenges and Wins in Their Own Words
Measuring What Matters: A Personal View on Fleet Safety
Blending data with day-to-day experience can move safety from policy to practice.

When fleet drivers understand that their wellbeing is your number one priority, they’re more likely to place their trust in the organization and its leaders.
Photo: Tima Miroshnichenko via Pexels / Automotive Fleet
There are a million words written about how companies can attain organizational efficiency, but the only one that matters is “safety.” This may sound obvious, but stay with me, and I will demonstrate how operational excellence starts with safety, leads to trust, and results in efficiencies and improvements throughout your company.
I’ll point to a real-world example of how a company has protected lives, saved money, boosted employee retention, and more — all by starting with safety.
By “safety,” I mean the effort to safeguard the life, health, and well-being of the people in your organization — the protocols and policies intended to protect life and limb in the process of getting the job done.
The Foundation of Well-Run Organizations
In my 20-plus-year career in professional safety, I have found that trust is the foundation of a well-run organization.
When employees trust their leaders, they are willing to take a leap of faith, think outside the box, lean into their roles, and share some pretty great practical ideas and improvements — all because they believe their leaders have their backs.
Historically, high-trust organizations are operationally more efficient, effective, innovative, and agile. Organizational trust begins with emphasizing safety.
Let’s say your organization decides to go all-in on a safety program. That means you deploy robust protocols, implement guardrails, communicate goals, and establish compliance norms. Most importantly, your safety program leverages facts and data and provides tools to improve.
Once your employees — particularly your front-line employees such as field service technicians, transportation and utilities professionals, security workers, and fleet drivers — understand that their well-being is your number one priority, they are more apt to place their trust in the organization and their leaders.
Leaning in wholeheartedly to safety tells employees they are seen, cared for, and respected.
This powerful message propels a slew of changes and improvements because employees feel valued and empowered.
Statistically, they experience higher morale, job satisfaction, and engagement. This positive work atmosphere translates into increased safety, productivity, teamwork, and dedication to achieving organizational goals.
This is what I have come to call the Total Value Realization: Safety touches everything and the process by which you improve safety in your company can be used in every department to effect positive change and better realize the full potential of your team.
Safety is the first domino that kicks in to effect a line of organizational improvements that are perennial and ongoing.

Leading your organization to overall improved efficiency means putting safety at the front of every effort, every day, and at every level.
Photo: Tima Miroshnichenko via Pexels
Preventing Accidents: Coaching, Rewards, Video Telematics
Let’s take a look at an example of the Total Value Realization in action. Trimac Transportation employs approximately 3,400 team members and provides bulk shipping solutions across North America.
Prior to refreshing its organization-wide safety program, Trimac’s safety records were stable. But the company’s coaching and investigations focused on the employee rather than examining operating culture, management, and policies.
Knowing that committing to a stronger culture of safety would require a shift in organizational mindset, Trimac took an introspective look at a comprehensive safety effort in a way that could prevent near misses or accidents from happening in the first place.
The company created a regular coaching protocol with rewards and recognition for employees who self-reported near-miss incidents and combined it with a data-driven, video telematics-based driver safety program.
They established an environment where it was safe to report a failure, enlisting their employees to proactively identify hazards and working to educate them on safer procedures.
Employees experienced these as learnings from failures. The program was intended to save lives, protect their jobs, and prioritize worker safety, not target employees.
With improved employee engagement and morale, and better transparency around the new policies, Trimac increased its operating efficiency, realized a 53% reduction in accidents over three years, saw a 42% reduction in time lost to injuries, and in 2021 alone saved $5 million in claims costs.
In addition, the company’s retention rate improved 4.1%. The safety program saved lives, jobs, time, and money across the whole company. These are powerful, persuasive changes. That’s the Total Value Realization in action!
What's Next After Achieving Operational Efficiency
So, if operational excellence starts with safety and leads to trust, what comes next? When will you reach the finish line?
That’s a trick question; there is no finish line in a successful safety culture. There is only ongoing, consistent, continuous effort every single day.
The great news is that continuous effort means continuous improvement. Leading your organization to overall improved efficiency means putting safety at the front of every effort, every day, and at every level. The Total Value Realization will follow.
Editor's Note: This article was originally published in August 2023 and was updated on March 31, 2025, for continued relevancy on fleet safety and operational efficiency.
More Safety

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
