OPENLANE Combines with ADESA Canada, TradeRev

OPENLANE Inc., an operator of digital marketplaces for wholesale used vehicles, announced June 20 that it integrated with ADESA Canada and TradeRev into the consolidated OPENLANE Canada marketplace.

The unified platform brings together both offerings to create one of Canada’s largest digital wholesale marketplace for used vehicles, providing buyers and sellers greater flexibility and convenience while easing transactions.

“Whether you are online, on your phone or on the ground, OPENLANE Canada puts customers in the driver’s seat to buy and sell your way,” said James Coyle, executive vice president and chief digital officer of OPENLANE, in a recent news release. “OPENLANE has thousands of active users and tens of thousands of vehicles, all in one place for buyers and sellers.”

OPENLANE Canada provides buyers with expanded access to more inventory, and on average features more than 60,000 vehicles listed each month — from high-mileage vehicles to luxury models and everything in between.

For sellers, the consolidated marketplace provides instant reach to a broader buyer base — now Canada’s largest network of active buyers — ensuring the best possible market returns on their inventory.

"With smart and reliable condition reports, intuitive search options, integrated data insights, and one-click access to add-on services, OPENLANE Canada makes it fast and easy for customers to list, bid, buy and sell with confidence,” said Mark Endras, senior vice president of product at OPENLANE.

Available on desktop and mobile app, OPENLANE Canada customers can choose the auction and sale format that best suits their needs — from always-on 45-minute auctions and scheduled simulcast live auctions to 24/7 bid and buy now listings.

During checkout, buyers can also arrange for post-sale inspections, reconditioning, transport, and other services.

Starting in September, dealers will also have the option to subscribe to OPENLANE Pro, which offers discounted fees as well as free access to both the OPENLANE Market Guide and OPENLANE’s white label retail tools.

As part of the marketplace unification, the company’s coast-to-coast network of vehicle logistics centers, which offer inspections, reconditioning, mechanical services, storage and more, will also rebrand to OPENLANE Canada.

Existing ADESA Canada and TradeRev users will be migrated to the new OPENLANE Canada marketplace in phases starting immediately, with migration expected to complete by early Q4 and at which time the legacy marketplaces will sunset.

Originally posted on Vehicle Remarketing