Pierce Named Senior Fleet Director for DBi Services
DBi Services is an asset management and infrastructure services company that provides a wide spectrum of services for government and private entities in more than 400 cities and counties across North America.

Lee Pierce
Lee Pierce has been named senior director, fleet operations, for DBi Services, where she will be responsible for the full operational functions of fleet.
DBi Services is an asset management and infrastructure services company that provides a wide spectrum of services for government and private entities in more than 400 cities and counties across North America, with a total fleet size of 5,000 assets.
Pierce officially entered her new role on Jan. 25, 2021. In her first 90 days with the company, she said she will be looking at financial impacts and internal processes for efficiency.
In 2020, Pierce was named the 2020 Edward J. Bobit Professional Fleet Manager of the Year. She was honored for implementing fleet restructuring initiatives at her company and her overall achievements in the industry at the virtual 2020 Automotive Fleet & Leasing Association’s (AFLA) NextGen Conference on Oct. 6, 2020.
Prior to her new role with DBi Services, she served as director of fleet and heavy equipment for Nutrien Ag Solution from. Earlier, she was the global fleet manager for Weatherford from 2016 to 2018. Her career in fleet began in 1998 at Service Corporation International (SCI), a funeral services company, where she worked as the fleet manager until 2010.
More Operations

Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →
Beyond Utilization Rates: Smarter Fleet Replacement Decisions
Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.
Read More →
Slate Debuts Colorful, Unique EV Models
A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.
Read More →
Element, Waymo Partner on Autonomous Fleet Operations
The multi-year agreement will support fleet management services for Waymo's autonomous ride-hailing operations, beginning in San Diego.
Read More →
Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets
Everything about this EV is counterintuitive and understated, making it stand out from the crowd.
Read More →
How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →

