MENU
SEARCHIIHS President Adrian Lund wins the most prestigious award during a ceremony produced by the Governors Highway Safety Association.
IIHS President Adrian Lund
IIHS President Adrian Lund
The Governors Highway Safety Association paid tribute to this past year’s traffic safety leaders and handed out its most prestigious award to Adrian K. Lund, president of the Insurance Institute for Highway Safety, in recognition of his career at IIHS.
The awards ceremony was part of GHSA’s annual meeting held last week in Louisville, Ky.
Lund, who is retiring in January, received GHSA’s James J. Howard Highway Safety Trailblazer Award.
“Throughout his 36-year career at IIHS, Dr. Lund led projects contributing to policy changes, business changes, and behavioral changes that have saved tens of thousands of lives and spanned a wide range of issues that impact the safety of all road users,” IIHS said in a released statement about the awards. “Under his leadership, IIHS changed the new vehicle marketplace to make safety a selling point and provided the research that directly impacted state highway safety programs.”
Other notable winners at the awards ceremony included William L. Hall, a senior research associate with the University of North Carolina Highway Safety Research Center, and Trenda McPherson, the state bicycle and pedestrian safety program manager at the Florida Department of Transportation. Hall and McPherson both won Kathryn J.R. Swanson Public Service awards.
GHSA also presented Peter K. O'Rourke Special Achievement awards to the Snohomish County Sheriff’s Office in the state of Washington, the Teen Driver Impact Program in Mississippi, and the "Watch for Me NC" bicycle and pedestrian safety program in North Carolina.
Sponsors of the ceremony included the Foundation for Advancing Alcohol Responsibility and the National Road Safety Foundation.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →
While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.
Read More →
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
Read More →
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
Read More →
More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.
Read More →
Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.
Read More →
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.
Read More →
