Traffic Safety Leaders Honored
IIHS President Adrian Lund wins the most prestigious award during a ceremony produced by the Governors Highway Safety Association.

IIHS President Adrian Lund

IIHS President Adrian Lund
The Governors Highway Safety Association paid tribute to this past year’s traffic safety leaders and handed out its most prestigious award to Adrian K. Lund, president of the Insurance Institute for Highway Safety, in recognition of his career at IIHS.
The awards ceremony was part of GHSA’s annual meeting held last week in Louisville, Ky.
Lund, who is retiring in January, received GHSA’s James J. Howard Highway Safety Trailblazer Award.
“Throughout his 36-year career at IIHS, Dr. Lund led projects contributing to policy changes, business changes, and behavioral changes that have saved tens of thousands of lives and spanned a wide range of issues that impact the safety of all road users,” IIHS said in a released statement about the awards. “Under his leadership, IIHS changed the new vehicle marketplace to make safety a selling point and provided the research that directly impacted state highway safety programs.”
Other notable winners at the awards ceremony included William L. Hall, a senior research associate with the University of North Carolina Highway Safety Research Center, and Trenda McPherson, the state bicycle and pedestrian safety program manager at the Florida Department of Transportation. Hall and McPherson both won Kathryn J.R. Swanson Public Service awards.
GHSA also presented Peter K. O'Rourke Special Achievement awards to the Snohomish County Sheriff’s Office in the state of Washington, the Teen Driver Impact Program in Mississippi, and the "Watch for Me NC" bicycle and pedestrian safety program in North Carolina.
Sponsors of the ceremony included the Foundation for Advancing Alcohol Responsibility and the National Road Safety Foundation.
More Safety

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
