Automotive Fleet
MenuMENU
SearchSEARCH

Toyota Provides 2012-MY Prius v Retail Pricing and Prius Feature Updates

RICHMOND - The new 2012-MY standard Prius will feature exterior changes and a number of infotainment upgrades for the Two, Three, and Four models. The new, larger Prius v will come in three models, the Two, Three, and Five.

by Staff
September 20, 2011
Toyota Provides 2012-MY Prius v Retail Pricing and Prius Feature Updates

The 2012-MY Prius v.

3 min to read


The 2012-MY Prius v.

RICHMOND, CA – Toyota announced updates to its 2012-MY Prius, and pricing information for the new, larger Prius v. The standard new 2012-MY Prius will feature exterior changes and a number of infotainment upgrades for the Two, Three, and Four models. The Prius v will come in three models, the Two, Three, and Five.

Ad Loading...

Prius v Details

The base MSRP for the Prius v are $26,400 for the Prius v Two model, $27,165 for the Prius v Three, and $29,990 for the Prius v Five.

Ad Loading...

The Prius v will provide 58 percent more cargo space than the Prius Liftback, at 34.3 cubic feet of space.

All Prius v models come equipped with standard comfort and convenience features that include a new 6.1-inch Display Audio system with integrated backup camera, Bluetooth and USB port, 16-inch alloy wheels with wheel covers, single-dial climate control, EV/ECO/Power modes, driver door Smart Key System, instrument panel with driver feedback displays, Toyota’s Star Safety System, 60/40 split sliding and reclining rear seat, comfortable driver seating with power lumbar, among other features.

Toyota’s Star Safety System includes the Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC) and Smart Stop Technology.

The Prius v Three adds standard Display Audio with Navigation and the Entune multimedia system (includes SiriusXM Satellite Radio with 90-day trial subscription, HD Radio with iTunes Tagging and text-to-speech with programmed and customizable test responses).

In addition to standard features on the Prius v Two and Three, the Prius v Five adds standard SofTex-trimmed seats, heated front seats, three-door Smart Key, 17-inch alloy wheels, LED headlamps, fog lamps, and more.

2012-MY Prius Updates

The regular 2012-MY Prius will have updated headlamps and tail lamps, plus a new front fascia and bumper. The Prius Two gains new 15-inch wheel covers for 2012 and standard LED Daytime Running Lights (DRL). The Prius Three adds a standard three-door Smart Key entry system, and the Prius Four features standard auto on/off headlamps. The Prius Four also provides new SofTex-trimmed seats and an eight-way power adjustable driver’s seat.

Ad Loading...

The Prius Two, features a new Display Audio touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB port for iPod connectivity, auxiliary input jack, Bluetooth hands-free phone capability and audio streaming. The display also provides vehicle information and allows the driver to customize vehicle settings.

The Prius Three adds navigation and Entune, plus an integrated backup camera display, SiriusXM Satellite Radio capability, HD Radio with iTunes Tagging, voice recognition and text-to-speech with programmed and customizable text responses.

For 2012, the Prius Four includes that system plus eight JBL GreenEdge speakers and an eight-channel JBL amplifier. GreenEdge technology reduces the electric draw on the vehicle, which can help enhance fuel economy, Toyota stated.

If the Deluxe Solar Roof Package is ordered for the Prius Four, that system is further upgraded with a Head-up Display and Premium HDD Navigation System, which uses an exclusive seven-inch touch-screen with split-screen capability.

More Operations

Amalgamation of fleet operating costs for 2026
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →