More News: Fleet Sales Looking More Normal in 2024
Total Fleet Sales Falling Further Behind 2023 Levels
September numbers point to either declines or tepid growth across the commercial, rental, and government fleet sectors.

The combined sales for the three fleet sectors in September totaled 144,456 vehicles, down 6.4% from the September 2023 total of 154,000 fleet vehicle sales.
Graphic: Bobit
Overall, year-to-date fleet sales widened their decline last month compared to 2023 levels as commercial fleet sales fell at a higher rate, according to monthly Bobit fleet sales data released Oct. 1.
Fleet sales for the first three quarters of 2024 were 1,651,900, down 2.7% from 1,698,052 vehicles sold during the same period of 2023. 2024 fleet sales began flatlining in July.
The YTD decline can be attributed to an 8.4% dip in commercial fleet sales so far this year to 636,533 vehicles from 695,242 fleet vehicles sold in the first nine months of 2023.
Rental fleet sales are still up YTD at 804,089, for an increase of 1.3% compared to 793,561 rental vehicles sold the first three quarters of 2023.
Based on the automakers' reports, government fleet sales stand at 211,278 vehicles sold YTD, up 1% from 209,249 sales in the same period last year.
The fleet sector breakdown of September 2024 versus September 2023 sales:
Commercial Fleets: 62,359 vehicles were sold into commercial fleets in September 2024, compared to 70,645 in September of last year, for a decline of 11.7%.
Rental Car Fleets: 63,400 vehicles were sold into rental fleets in September 2024, compared to 62,436 in September last year, for a 1.5% increase. However, sales spiked by 20,932 vehicles compared to the 42,468 sold into rental fleets in August.
Government Fleets: Sales fell 12.3% to 18,697 vehicles in September 2024 from 21,319 in September last year. (Note: Apples-to-apples comparisons with government fleet sales are not possible because one or more OEMs do not report sales month to month. In July, Hyundai, Nissan, Subaru, and Toyota did not report sales to government fleets.)
The combined sales for the three fleet sectors in September totaled 144,456 vehicles, down 6.4% from the September 2023 total of 154,000 fleet vehicle sales.
"New vehicle sales into the rental fleets in September rose by almost 21,000 units, or almost 50%, versus August, which will provide much-needed late-model used units when these additional units come out of rental service," said Tom Kontos, chief economist and analyst at Adesa. "On the other hand, commercial fleet sales showed month-over-month and year-over-year declines, limiting the availability of these units when they are remarketed a few years from now. All in all, total fleet sales of all types are down modestly on a year-to-date basis, indicating that the used vehicle supply of these units will remain fairly tight in the future."
Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.
More Vehicle Research

Subaru Announces Pricing for 2027 Subaru Uncharted
Subaru has announced pricing for the 2027 Uncharted EV, which returns with no price increase, an estimated range of more than 300 miles, and a starting MSRP of $34,995.
Read More →
What Should We Make of the Fiat Topolino?
This atypical low-speed vehicle is coming to the U.S. It's smaller than a Smart Fortwo and starts at $13,995.
Read More →
USPS, Zipcar, DPD UK, and Others Named Winners of The Optimizers Awards 2026
USPS, Zipcar, DPD UK, and other fleet organizations were recognized in the 2026 Optimizers Awards for initiatives involving route optimization, automation, AI, and fleet utilization.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Mid-Atlantic Advanced Transportation Summit to Explore Fleet Fuels, Infrastructure, and Transportation Innovation
Fleet Forward Conference expands collaboration with Clean Cities organizations as part of a broader effort to connect fleet leaders with emerging transportation technologies and strategies.
Read More →
America's 250th Birthday: Vehicles That Kept the Country Moving Over the Years
As the United States celebrates its 250th anniversary, Automotive Fleet looks back at 11 vehicles that helped shape commercial transportation.
Read More →
Can AI Really Make Fleet Drivers Safer?
Chris Brown and Wheels rep David Glines discuss how AI is reshaping safety for fleet drivers.
Read More →
GMC Previews Redesigned 2027 Sierra 1500 with New V8 Engines, Expanded Technology
The next-generation Sierra arrives later this year with new powertrains, a fully redesigned cabin, and trims aimed at the premium end of the full-size pickup segment.
Read More →
Slate Debuts Colorful, Unique EV Models
A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.
Read More →
Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets
Everything about this EV is counterintuitive and understated, making it stand out from the crowd.
Read More →