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Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
September 8, 2025
Two people pose with a sign symbolizing Viaduct's partnership with SRI.

Viaduct joins with Sumitomo Rubber Industries in a working partnership to develop AI technology that identifies, solves, and predicts product failures. 

Photo: Viaduct

2 min to read


Viaduct has announced that it will be acquired by Sumitomo Rubber Industries (SRI) and will operate as an independent subsidiary of the global tire and rubber manufacturer.

David Hallac will continue as CEO of Viaduct, ensuring continuity of leadership and focus. “Our mission remains the same: to deliver innovative, AI-powered solutions that help our customers improve quality, efficiency, and performance,” Hallac said.

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Viaduct is a Silicon Valley–based AI and machine learning company that specializes in applying advanced data science to the automotive, fleet, and manufacturing sectors.

SRI, headquartered in Kobe, Japan, has been a valued Viaduct partner and customer since 2023. With more than $8.2 billion in revenue and a heritage dating back to 1909, SRI is known worldwide for its automotive tires, as well as golf and tennis balls, and a wide range of rubber-based products.  

This acquisition deepens the collaboration between the two companies while expanding opportunities for customers globally, Viaduct said in a statement.  

Why It Matters for Viaduct’s Customers

“For Viaduct’s customers, the acquisition signals both stability and growth,” Hallac said. “With the financial and strategic backing of SRI, Viaduct will accelerate investment in innovation, particularly around user experience and product development.”

Customers will also gain the benefit of SRI’s global distribution networks, brand credibility, and operational resources, which will help expand Viaduct’s reach into new markets, according to the statement.  

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At the same time, the partnership enhances SRI’s own value proposition by closing critical technology gaps and integrating Viaduct’s differentiated AI-driven solutions.

New App Coming

In the near term, customers should not expect any changes in service or support. “The Viaduct team remains in place and committed to its current priorities, while SRI’s global fleet solutions team will join to help accelerate growth initiatives,” Hallac said.

Looking further ahead, Viaduct will roll out a new version of its Early Issue Detection (EID) app at the end of the third quarter, continue building an end-to-end fleet solution that spans the entire vehicle lifecycle, and expand its portfolio of defect detection and efficiency tools to deliver even greater value to manufacturing and operational teams.

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