Fleet software provider Sofico Services UK has set up a new regional office in the UK to better service growing numbers of local customers in the region as it continues to expand in the country.

The software provider to the global automotive finance, leasing and fleet, and mobility management industry is now based at Malvern, Worcestershire, and manages implementations of it software system and supports existing customers in the area, according to the company.

The move follows the opening of a Sofico Services Germany office in Munich earlier in the year as part of the company’s growth strategy of establishing a local presence in key markets so that customers can be better supported through local, native-speaking staff familiar with the market, according to the company. The company also previously opened a dedicated office in the Netherlands and plans more regional offices within the European Union in the near future.

Sofico also opened offices in Mexico last September to serivce Sofico customers throughout the Central and South America region. The company also operates offices in Tokyo, Japan and in Sydney, Australia with local, native-speaking staff to better service and support fleet and leasing clients in the Asia-Pacific region.