Related: 2016 Pedestrian Deaths Projected to Shatter Records
Slow Progress in Curbing Pedestrian Intoxication
New IIHS research highlights the need for greater public awareness about the impact that drunken pedestrians and bicyclists have on road fatality numbers.

Photo courtesy of IIHS.

Photo courtesy of IIHS.
A new report from the Insurance Institute for Highway Safety urges greater efforts to combat intoxication among pedestrians and bicyclists, citing research that more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were alcohol-impaired.
Drunken pedestrians and bicyclists are much more likely to engage in high-risk behavior on streets, previous research has shown. For example, alcohol-impaired pedestrians are sometimes more willing to try to cross the street when and where it’s unsafe. Bicyclists under the influence of alcohol often drive erratically.
Among fatally injured pedestrians, the incidence of alcohol impairment has declined in the past few decades — but not nearly as sharply as it has dropped among fatally injured drivers in passenger vehicles.
The percentage of fatally injured pedestrians with blood alcohol concentrations of 0.08% or higher dipped from 45% in 1982 to 35% in 2014, researchers discovered. Additionally, the percentage for bicyclists dropped from 28% to 21%. But the percentage for passenger vehicle drivers fell more dramatically from 51% to 32%.
The Insurance Institute for Highway Safety (IIHS) researchers relied on 1982-2014 data from the Fatality Analysis Reporting System (FARS), a database maintained by the National Highway Traffic Safety Administration. During the years studied, fatally injured pedestrians and bicyclists in the 16-20 age group represented the group that experienced the largest reduction in alcohol impairment.
During the most recent study period — 2010 to 2014 — fatally injured pedestrians and bicyclists in the 40-49 age group had the greatest odds of having a high BAC, IIHS researchers found.
“Education and enforcement campaigns aimed at reducing impaired driving may give people the erroneous impression that walking or riding a bike is a safe alternative,” said IIHS Senior Research Scientist Angela Eichelberger, the study’s lead author. “The public needs to be better informed about the dangers of alcohol impairment for anybody on the road.”
The report points out that restaurants and bars could help prevent the problem by enforcing restrictions on serving alcohol to customers who are obviously intoxicated. Moreover, the proliferation of ride-hailing services, such as Uber and Lyft, provide a convenient means for getting home.
To download the study, click here.
More Safety

How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
