Automotive Fleet
MenuMENU
SearchSEARCH

Shell Lubricants Announces 2007 Shell Technology Tour To Educate Fleet Managers

HOUSTON, TX – Shell Lubricants has announced the launch of the second annual Shell Technology Tour.

by Staff
July 6, 2007
2 min to read


HOUSTON, TX – Shell Lubricants has announced the launch of the second annual Shell Technology Tour. The tour is a multimedia conference that will visit ten cities and is designed to update fleet customers about the latest industry developments including: bio-diesel fuels, ULSD (Ultra Low Sulfur Diesel) fuel updates, 2007 equipment changes and maintenance considerations, API CJ-4 lubricants and synthetic oils updates and unique Shell fleet services, including Lube VideoCheck and the Shell Fleet Management Program. The cross-country tour will educate hundreds of fleet professionals about the upcoming changes and expectations in new equipment maintenance procedures and intervals.

Ad Loading...

“The Shell Technology Tour provides Shell Lubricants with a great opportunity to reach the fleet community and educate them about important industry changes that may impact their business,” said Walt Silveira, U.S. Technical Manager, Shell Lubricants. “Meeting face-to-face with customers provides Shell with an opportunity to deliver critical industry information and communicate solution services that can help improve their business.”

Ad Loading...

The audience at the Shell Technology Tour will be comprised of fleet professionals, including maintenance managers, service managers, mechanics and those responsible for equipment operation and maintenance. During the Shell Technology Tour, Shell Lubricants distributors and sales representatives will be on hand to interact with attendees and address any questions.

Shell Lubricants invites fleet managers to attend one of the sessions near you. To request additional information about these events, please email us at info@shelltechtour.com.

The Shell Technology Tour kicks off in July and will visit the following cities:


  • Aug 7 - Jacksonville

  • Aug 9 - Atlanta

  • Aug 14 – Los Angeles

  • Aug 16 - Houston

  • Aug 20 - St. Louis

  • Aug 22 - Dallas (GATS runs Aug 23-25)

  • Aug 28 - Knoxville

  • Aug 30 - Philadelphia

  • Sept 5 - Indianapolis

  • Sept 6 - Chicago

    *Tour dates are subject to change at any time without notice*

More Fuel

A blue Automotive Fleet Youtube thumbnail is overlayed by blue text
Fuel•by Faith Howell•November 2, 2026

October Fuel Trends Show Diverging Gasoline and Diesel Prices

Get the latest fuel trends from October.

Read More →
a YouTube thumbnail with red and white text on the left and a row of fuel pump handles on the right
Fuel•by Faith Howell•September 30, 2026

Fuel Prices Surge in September | September Fuel Update

September brought major fuel price swings, including diesel crossing $6 a gallon. Here’s how gas and diesel prices changed throughout the month, and where they stood heading into October.

Read More →
title card with Ramel Lindsay, US Bank, and Chris Brown
Sponsored•by Chris Brown•July 22, 2026

Turning Fleet Payment Data into Executive Insights

Ramel Lindsay of U.S. Bank Voyager discusses how fleets can transform payment and transaction data into actionable intelligence to reduce costs, improve oversight, and support executive decision-making.

Read More →
Ad Loading...
fuel pump and rising price graph
Fuel•by Chris Brown•July 21, 2026

Why the IRS Raised Its Mileage Rate in the Middle of 2026

Fuel-price volatility drove the rare increase to 76 cents per mile, the fifth midyear adjustment since 2000.

Read More →
Graphic showing U.S. gasoline prices as of July 27, 2026, with the national average at $4.06 per gallon. Regional prices range from $3.69 on the Gulf Coast to $5.12 on the West Coast.
Fuel•by Faith Howell•July 14, 2026

July Fuel Update: Prices Keep Rising in Light of More Conflict

Gas prices continue to rise as more and more conflicts do, too.

Read More →
An Automotive Fleet podcast thumbnail on fuel volatility.
Fuel•June 30, 2026

Bob Adamsky on Fuel Volatility: "Don't Panic, Have a Plan."

When it comes to up and down fuel prices, Adamsky has a message for fleets: “Don’t panic.”

Read More →
Ad Loading...
thumbnail showing title of video, US Bank executive Ramel Lindsay and interviewer Chris Brown
Sponsored•by Chris Brown•June 29, 2026

How Fleets Can Gain Control of Non-Fuel Spend

Fuel often gets the spotlight, but non-fuel expenses can have a major impact on fleet costs. Ramel Lindsay of U.S. Bank Voyager discusses how fleets can gain better visibility and control over these often-overlooked expenditures.

Read More →
Map of the Middle East beside fuel pump nozzles illustrating how regional supply disruptions are increasing fuel prices and raising fleet maintenance costs for petroleum-based products.
Fuel•June 25, 2026

Fuel is Just the Start: How Middle East Tensions are Driving Up Fleet Maintenance Costs

The Middle East conflict is doing more than pushing up fuel prices. It’s also raising the cost of key maintenance products your fleet depends on, from motor oil to tires to windshield wipers. Here’s what you need to know about this budget-busting situation.

Read More →
Infographic showing U.S. average gasoline prices through June 2026, with prices falling after a May peak. Regional chart shows the West Coast with the highest fuel prices among major U.S. regions.
Fuel•by Faith Howell•June 23, 2026

June Fuel Update: Prices Fall Below $4

Drivers are finally getting some relief at the pump. The national average gas price has dropped below $4 a gallon for the first time in months, with prices falling in 47 states as oil markets react to developments in U.S.-Iran negotiations.

Read More →
Ad Loading...
Row of fuel nozzles at gas station
Fuel•by Chris Brown•May 30, 2026

Study: How 2026's Gas Price Hikes Affect Different Vehicle Types

New data from iSeeCars reveals how rising fuel costs have affected different vehicle segments as gasoline prices climbed nearly 46% over the past four months.

Read More →