Automotive Fleet
MenuMENU
SearchSEARCH

ServiceMaster Director of Fleet Engineering Shares Alt-Fuel Strategies

ST. LOUIS - James Steffen, director of fleet engineering and technical support for Memphis-based ServiceMaster, recently shared his insights at a two-day meeting of fleet operators interested in new fuel technologies.

by Staff
March 16, 2010
2 min to read


ST. LOUIS - James Steffen, director of fleet engineering and technical support for Memphis-based ServiceMaster, recently shared his insights with more than 500 Green Truck Summit attendees, a two-day meeting of fleet operators interested in new fuel technologies, according to The Commercial Appeal.

ServiceMaster began looking for ways to reduce fuel consumption and emissions about four years ago, Steffen said.

Ad Loading...

The company had approximately 14,000 trucks whose diesel engines also powered each truck's equipment for spraying lawn chemicals and pesticides. ServiceMaster paid a premium price for the diesel engines to be able to use them to power the spray equipment.

"We run the trucks eight or nine hours a day to run spray equipment," he said.

One of the most promising ideas Steffen considered was to electrify the spray equipment on the trucks, which are mostly in the firm's Terminix, TruGreen lawn care, and TruGreen LandCare divisions.

"We looked around and there really wasn't anything available that fit our applications and our trucks," he said. "So, about 2 1/2 years ago, we started doing it ourselves."

ServiceMaster built two hybrid gas-electric prototypes. Similar to hybrid electric cars, each truck has a system that uses energy from driving and braking to charge up a battery. Unlike electric cars, the hybrid truck then uses the energy from that battery to run an electric motor to power the spray equipment. One of his criteria was that a hybrid truck could cost no more to buy or operate than a diesel truck.

Ad Loading...

The two prototypes worked well enough that two years ago the company had 15 hybrid trucks built to test in diverse areas of the country. They passed the test, and last year ServiceMaster added 25 more hybrid trucks to its fleet.

Then, this winter, "we ordered 85 more," Steffen said, and plans are to order more every year as the company replaces aging vehicles, reported Commercial Appeal.


More Fuel

title card with Ramel Lindsay, US Bank, and Chris Brown
Sponsoredby Chris BrownJuly 22, 2026

Turning Fleet Payment Data into Executive Insights

Ramel Lindsay of U.S. Bank Voyager discusses how fleets can transform payment and transaction data into actionable intelligence to reduce costs, improve oversight, and support executive decision-making.

Read More →
fuel pump and rising price graph
Fuelby Chris BrownJuly 21, 2026

Why the IRS Raised Its Mileage Rate in the Middle of 2026

Fuel-price volatility drove the rare increase to 76 cents per mile, the fifth midyear adjustment since 2000.

Read More →
Graphic showing U.S. gasoline prices as of July 27, 2026, with the national average at $4.06 per gallon. Regional prices range from $3.69 on the Gulf Coast to $5.12 on the West Coast.
Fuelby Faith HowellJuly 14, 2026

July Fuel Update: Prices Keep Rising in Light of More Conflict

Gas prices continue to rise as more and more conflicts do, too.

Read More →
Ad Loading...
An Automotive Fleet podcast thumbnail on fuel volatility.
FuelJune 30, 2026

Bob Adamsky on Fuel Volatility: "Don't Panic, Have a Plan."

When it comes to up and down fuel prices, Adamsky has a message for fleets: “Don’t panic.”

Read More →
A blue, orange, and black graphic with Chris Brown and Ramel Lindsay.
Sponsoredby Chris BrownJune 29, 2026

How Fleets Can Gain Control of Non-Fuel Spend

Fuel often gets the spotlight, but non-fuel expenses can have a major impact on fleet costs. Ramel Lindsay of U.S. Bank Voyager discusses how fleets can gain better visibility and control over these often-overlooked expenditures.

Read More →
Map of the Middle East beside fuel pump nozzles illustrating how regional supply disruptions are increasing fuel prices and raising fleet maintenance costs for petroleum-based products.
FuelJune 25, 2026

Fuel is Just the Start: How Middle East Tensions are Driving Up Fleet Maintenance Costs

The Middle East conflict is doing more than pushing up fuel prices. It’s also raising the cost of key maintenance products your fleet depends on, from motor oil to tires to windshield wipers. Here’s what you need to know about this budget-busting situation.

Read More →
Ad Loading...
Infographic showing U.S. average gasoline prices through June 2026, with prices falling after a May peak. Regional chart shows the West Coast with the highest fuel prices among major U.S. regions.
Fuelby Faith HowellJune 23, 2026

June Fuel Update: Prices Fall Below $4

Drivers are finally getting some relief at the pump. The national average gas price has dropped below $4 a gallon for the first time in months, with prices falling in 47 states as oil markets react to developments in U.S.-Iran negotiations.

Read More →
Row of fuel nozzles at gas station
Fuelby Chris BrownMay 30, 2026

Study: How 2026's Gas Price Hikes Affect Different Vehicle Types

New data from iSeeCars reveals how rising fuel costs have affected different vehicle segments as gasoline prices climbed nearly 46% over the past four months.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
An EIA and Automotive Fleet graphic breaks down fuel prices for the week of 5/28/2026.
Fuelby Faith HowellMay 5, 2026

May Fuel Update: All Regions Experience Declines

Gas prices are finally easing in much of the country, but experts warn global tensions could quickly reverse the trend as the national average remains well above last month’s levels.

Read More →