Rental Agencies Offer Most Savings When Buying a Car
iSeeCars.com analyzed over 8.5 million used car sales across the three dealer types and found that rental car dealers consistently provide the greatest savings, while local dealerships are priced close to market value and virtual dealerships are priced above market value.

On average, rental car dealers provide the biggest savings, with cars priced 1.6% or $303 below the market value of a used car.
Screenshot via iSeeCars.

Photo via Depositphotos.
When it comes to buying a vehicle, rental car dealers provide the most savings to customers, according to a study by car search engine iSeeCars.com.
Due to increased demand and a limited inventory as a result of the COVID-19 pandemic, used car prices have risen in 2020. iSeeCars.com analyzed over 8.5 million used car sales across the three dealer types of traditional local dealerships, virtual dealerships, and rental car companies and found that rental car dealers consistently provide the greatest savings, while local dealerships are priced close to market value and virtual dealerships are priced above market value.
“As contact-free online dealers have gained popularity as a safe alternative to traditional dealerships, and as struggling car rental companies unload their inventory, consumers might be considering these alternatives to traditional brick and mortar dealerships,” iSeeCars Executive Analyst Karl Brauer said in a statement. “It’s important that used car shoppers compare prices across these types of dealers if they want to get the best deal possible on a used car.”
On average, rental car dealers provide the biggest savings, with cars priced 1.6% or $303 below the market value of a used car.
“Because rental car companies buy their cars at a high volume and at a discounted rate, they’re able to sell these vehicles for less to consumers, and they price the vehicles to sell in order to move their inventory quickly,” Brauer said. “Additionally, rental car companies are also more likely to discount their vehicles given the financial hardships they are facing from the COVID-19 pandemic.”
The vehicle that has the greatest savings is the Chevrolet Silverado 1500 pickup truck, which has a 6.6% savings amounting to $2,016. Two popular sedans, the Honda Civic and the Nissan Altima also offer significant savings when consumers purchase through a rental car dealer.
Besides saving money, rental vehicles also benefit from strict maintenance schedules and routine inspections.
Originally posted on Auto Rental News
More Global Fleet

GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Holman Takes Full Ownership of ARIZA in Mexico
Holman is bringing its Mexican fleet management operation fully under its own brand after more than 30 years as a joint venture. The change gives multinational fleet customers a single Holman operation across the U.S., Canada, and Mexico.
Read More →
5 Tire Maintenance Tips to Help Prevent Work Truck Downtime
Regular tire checks can do more than extend tread life. These five maintenance practices can help work truck fleets catch problems early, reduce costs, and prevent downtime.
Read More →
Proven Ways to Reduce Work Truck Downtime
The age-old problem of downtime will always be a reality, but with new strategies at hand, fleets have more ways to keep trucks on the road longer.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →

