Related: 2019 Ram HD Offers Most Powerful Pickup Engine Ever
Light-Duty Diesel Sales Reach 500,000+ in 2018
Sales of light-duty vehicles equipped with diesel engines crossed 500,000 in 2018 partly driven by a 12.5% gain among heavy-duty pickups, according to a leading diesel advocacy group.

FCA will eventually offer a diesel-powered Jeep Gladiator, which debuts as a 2020 model.
Photo courtesy of FCA.
Sales of light-duty vehicles equipped with diesel engines crossed 500,000 in 2018 partly driven by a 12.5% gain among heavy-duty pickups, according to a leading diesel advocacy group.
"Available diesel options continue to grow in America’s top selling vehicles: full-size pickup trucks," said Allen Schaeffer, executive director of the Diesel Technology Forum. "Recent announcements from General Motors, Ram, and Ford signal this is a trend that will continue through 2020 and beyond."
Fiat Chrysler's Ram brand added a second diesel engine option to its 2019 Ram 2500/3500 pickups — a high-output 6.7.0L Cummins inline-six turbodiesel — the company announced at the Detroit auto show. General Motors added a new Duramax 3.0L turbo-diesel engine to its 2019 Silverado, while the 2019 Ford Transit Connect offered a 1.5L EcoBlue turbocharged four-cylinder diesel for the first time.
For light-duty vehicles in Class 1 through Class 3, sales of diesel-equipped models reached more than 500,000 units in 2018, which represented more than 3% of the overall market of 17.33 million vehicles sold. More diesel vehicles were sold than gasoline-electric hybrids or plug-in electric vehicles, which each represented about 2% of total sales, according to the group, which sourced Baum & Assoc. data.
Class 2 and Class 3 pickups have been driving the growth with a 12.5% growth rate over 2017. Non-annualized growth over a three-year period has reached 35%, according to the Diesel Technology Forum.
Diesel sales of smaller vehicles increased 9% in 2018 following a decline in 2016 and 2017.
More than 40 diesel models are available in the U.S. from 10 manufacturers and brands. New diesel engines will also be offered in the 2020 Jeep Gladiator midsize pickup, 2019 Chevrolet Silverado 2500/3500, and Mazda3.
More Vehicle Research

Chevrolet Brings Duramax Diesel to Work Truck Trim in Next-Generation 2027 Silverado 1500
The 2027 Silverado 1500 adds Duramax diesel availability to the Work Truck trim, introduces two new V-8 engines, and standardizes a 16.3-inch center display across all trims. Pricing and specifications are pending.
Read More →
Why Fleet Management Looks Different in 2026 | AF News Recap
This week's fleet headlines highlight a mix of industry leadership and an important safety reminder for fleet professionals.
Read More →
Ram Previews ProMaster City, Updates Fleet Vehicle Lineup
The return of the small van headlined enhancements across the ProMaster, Chassis Cab, Heavy Duty, and Ram 1500 lineup, along with a preview of future Ram products.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Stellantis Launches Pro One in North America
Stellantis has launched Stellantis Pro One in North America, unifying its commercial vehicle operations under a global business unit and outlining plans for new vans, pickups, and fleet-focused services.
Read More →
The Future of Fleet is Closer Than You Think | AF News Recap
Cybersecurity threats, autonomous vehicle strategies, and hands-on crash testing experiences are all making headlines this week. Here's a quick look at the trends shaping the future of fleet.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
Stellantis Pro One Unveils 2030 Strategy: 11 New Models, Autonomous Concept, and Uptime-as-a-Service
The commercial vehicle division sets ambitious targets, including 30% volume growth and a push toward 100% vehicle uptime through a new ecosystem services platform.
Read More →
Ford Pro Expands 5-Year/100,000-Mile Powertrain Warranty to Additional Commercial Vehicles
Beginning with the 2027 model year, Ford Pro will extend its 5-year/100,000-mile limited powertrain warranty to a broader range of commercial vehicles, including several SUVs, pickups, and EVs purchased by eligible fleet customers.
Read More →