Automotive Fleet
MenuMENU
SearchSEARCH

Isuzu Engine Sales Celebrates Golden Anniversary

Isuzu marks 50 years of powering fleets with engines built for durability, value, and off-road performance.

Line up of Isuzu trucks outside.

“We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year,” Masaaki Sugino, executive vice president of Isuzu Motors America, LLC, said.

Photo: Isuzu / Automotive Fleet

2 min to read


For 50 years, Isuzu industrial engines have powered productivity and commercial fleets across the United States with diesel engines known throughout the off-road equipment market for their reputation of reliability, durability, and long-term value.

Ad Loading...

Since 1975, Isuzu Diesel has remained a trusted name in powering various industrial applications — serving construction, agriculture, utility, and rental fleets with engine solutions. In a market that has evolved dramatically over five decades, Isuzu engines have stood the test of time.

Ad Loading...

“Fifty years of continuous presence in the U.S. industrial market is a proud milestone – one that reflects the long-standing support of our customers and distributors,” said Masaaki Sugino, executive vice president of Isuzu Motors America, LLC.

“We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year,” Sugino said.

Lineup of Isuzu trucks in a warehouse.

Since 1975, Isuzu Diesel has remained a trusted name in powering various industrial applications — serving construction, agriculture, utility, and rental fleets with engine solutions.

Photo: Isuzu

Isuzu Drives Durable Engine Support and Industrial Application

Today, Isuzu Motors America, LLC, PowerTrain Division, headquartered in Michigan, is the exclusive Isuzu engine distributor in the U.S., Canada, and Latin America.

The Isuzu PowerTrain Division has built a vast network of dealers and distributors numbering more than 400 to sell and service the brand’s customers, including engines, accessories, service tools, and Isuzu genuine parts.

Marketed in the U.S. as Isuzu Diesel, the brand’s products are sought after by manufacturers and consumers who need durable engines and power units for the machinery that drives their livelihoods. Isuzu Diesel products include more than 30 engine models with power outputs ranging from 11.8 hp to 512 hp, for use in off-road industrial applications.

Ad Loading...

“As we move forward, our focus remains on delivering dependable engine solutions that support the evolving needs of our customers. We’re proud to carry forward our legacy of dependable performance. And we’re committed to supporting our customers in every phase of their equipment lifecycle – today, and for decades to come,” Sugino said.

More Operations

AF news recap thumbnail
Operationsby Faith HowellSeptember 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →
5Keys Engage
Operationsby StaffSeptember 9, 2026

Smith System Launches Driver Risk Management Program

Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
Ad Loading...
fleetio coast pay cost
OperationsAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Ad Loading...
Turning Fleet Payment data into executive insights blue podcast thumbnail
OperationsAugust 5, 2026

Turning Fleet Payment Data into Executive Insights

Does data alone drive results in operations?

Read More →