Automotive Fleet
MenuMENU
SearchSEARCH

Isuzu Engine Sales Celebrates Golden Anniversary

Isuzu marks 50 years of powering fleets with engines built for durability, value, and off-road performance.

Line up of Isuzu trucks outside.

“We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year,” Masaaki Sugino, executive vice president of Isuzu Motors America, LLC, said.

Photo: Isuzu / Automotive Fleet

2 min to read


For 50 years, Isuzu industrial engines have powered productivity and commercial fleets across the United States with diesel engines known throughout the off-road equipment market for their reputation of reliability, durability, and long-term value.

Ad Loading...

Since 1975, Isuzu Diesel has remained a trusted name in powering various industrial applications — serving construction, agriculture, utility, and rental fleets with engine solutions. In a market that has evolved dramatically over five decades, Isuzu engines have stood the test of time.

Ad Loading...

“Fifty years of continuous presence in the U.S. industrial market is a proud milestone – one that reflects the long-standing support of our customers and distributors,” said Masaaki Sugino, executive vice president of Isuzu Motors America, LLC.

“We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year,” Sugino said.

Lineup of Isuzu trucks in a warehouse.

Since 1975, Isuzu Diesel has remained a trusted name in powering various industrial applications — serving construction, agriculture, utility, and rental fleets with engine solutions.

Photo: Isuzu

Isuzu Drives Durable Engine Support and Industrial Application

Today, Isuzu Motors America, LLC, PowerTrain Division, headquartered in Michigan, is the exclusive Isuzu engine distributor in the U.S., Canada, and Latin America.

The Isuzu PowerTrain Division has built a vast network of dealers and distributors numbering more than 400 to sell and service the brand’s customers, including engines, accessories, service tools, and Isuzu genuine parts.

Marketed in the U.S. as Isuzu Diesel, the brand’s products are sought after by manufacturers and consumers who need durable engines and power units for the machinery that drives their livelihoods. Isuzu Diesel products include more than 30 engine models with power outputs ranging from 11.8 hp to 512 hp, for use in off-road industrial applications.

Ad Loading...

“As we move forward, our focus remains on delivering dependable engine solutions that support the evolving needs of our customers. We’re proud to carry forward our legacy of dependable performance. And we’re committed to supporting our customers in every phase of their equipment lifecycle – today, and for decades to come,” Sugino said.

More Operations

Amalgamation of fleet operating costs for 2026
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →