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Isuzu Engine Sales Celebrates Golden Anniversary

Isuzu marks 50 years of powering fleets with engines built for durability, value, and off-road performance.

Line up of Isuzu trucks outside.

“We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year,” Masaaki Sugino, executive vice president of Isuzu Motors America, LLC, said.

Photo: Isuzu / Automotive Fleet

2 min to read


For 50 years, Isuzu industrial engines have powered productivity and commercial fleets across the United States with diesel engines known throughout the off-road equipment market for their reputation of reliability, durability, and long-term value.

Since 1975, Isuzu Diesel has remained a trusted name in powering various industrial applications — serving construction, agriculture, utility, and rental fleets with engine solutions. In a market that has evolved dramatically over five decades, Isuzu engines have stood the test of time.

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“Fifty years of continuous presence in the U.S. industrial market is a proud milestone – one that reflects the long-standing support of our customers and distributors,” said Masaaki Sugino, executive vice president of Isuzu Motors America, LLC.

“We owe this milestone to the many equipment manufacturers, end users, distributors, and dealers who have placed their trust in our engines, year after year,” Sugino said.

Lineup of Isuzu trucks in a warehouse.

Since 1975, Isuzu Diesel has remained a trusted name in powering various industrial applications — serving construction, agriculture, utility, and rental fleets with engine solutions.

Photo: Isuzu

Isuzu Drives Durable Engine Support and Industrial Application

Today, Isuzu Motors America, LLC, PowerTrain Division, headquartered in Michigan, is the exclusive Isuzu engine distributor in the U.S., Canada, and Latin America.

The Isuzu PowerTrain Division has built a vast network of dealers and distributors numbering more than 400 to sell and service the brand’s customers, including engines, accessories, service tools, and Isuzu genuine parts.

Marketed in the U.S. as Isuzu Diesel, the brand’s products are sought after by manufacturers and consumers who need durable engines and power units for the machinery that drives their livelihoods. Isuzu Diesel products include more than 30 engine models with power outputs ranging from 11.8 hp to 512 hp, for use in off-road industrial applications.

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“As we move forward, our focus remains on delivering dependable engine solutions that support the evolving needs of our customers. We’re proud to carry forward our legacy of dependable performance. And we’re committed to supporting our customers in every phase of their equipment lifecycle – today, and for decades to come,” Sugino said.

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