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How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
May 14, 2026

Managing fleet operations in the oilfield industry comes with unique challenges — from vehicle maintenance and compliance to driver safety in remote locations and across multiple jurisdictions.

In this edition of the State of the Fleet Industry video series, Chris Brown speaks with James Victory of NOV (National Oilwell Varco) about managing a fleet of more than 3,000 power units and trailers supporting oilfield service operations across the U.S. Victory discusses how NOV navigates maintenance complexity, DOT compliance, and telematics deployment across more than 150 locations.

Victory explains how the company uses Geotab and telematics technology to improve driver behavior, support safety coaching, and better manage regulated commercial vehicles. He also shares how in-cab coaching significantly improved driver performance within weeks and why fleet safety ultimately comes down to ensuring every employee returns home safely.

🧭Topics Discussed:

  • Managing a fleet across multiple states and jurisdictions
  • Balancing maintenance operations across 150+ locations
  • Using Element Fleet Management for registration and compliance support
  • How NOV uses Geotab for DOT compliance and telematics
  • Improving driver safety through in-cab coaching
  • Driver reactions to telematics and behavior monitoring
  • Using AI and fleet data to improve operations and analysis
  • Why fleet safety remains the top operational priority


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