A new Geotab offering aims to make managing mixed commercial fleets simpler. Geotab unveiled its new Unified Platform at the 2025 Consumer Electronics Show (CES) in Las Vegas.

The robust, open-platform solution reads data from 157 OEMs and supports nearly 15,000 vehicle makes, models, and model years, enabling fleet managers to gain real-time insights and make informed decisions for their diverse operations. 

Growing Need for Mixed Fleet Solutions

According to a recent analysis from the telematics provider, the average fleet includes vehicles from 13 different manufacturers, each with unique maintenance needs and subject to varying regulation and compliance requirements. 

The complexity is further amplified by the rise in connected vehicles. According to an analysis from Berg Insight, 75% of new cars sold globally in 2023 were equipped with OEM-embedded telematics systems, up from 72% the previous year. 

A more connected and diverse fleet increases the demand for unified fleet management solutions.

“In today’s world of mixed fleets, businesses require solutions that seamlessly unify data from multiple manufacturers,” said Rob Minton, Associate Vice President of Connected Car Business Development at Geotab. “Customers are not just buying from one OEM, and fleet managers need a platform that works across all of them. Our open-platform approach and strong partnerships with leading OEMs ensure fleet managers have the tools and insights they need to optimize performance.”

Fleet managers often rely on vehicle data as they choose vehicles for their drivers.

“More and more, vehicle purchase decisions hinge on the ability to access and utilize fleet data effectively. With over 50,000 fleet customers globally—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world— it makes good business sense for OEMs to partner with Geotab to tap into this extensive network and deliver comprehensive fleet solutions,” Minton added.

Geotab has gained OEM telematics expertise through over 10 years of collaboration with leading OEMs.

Expanding Partnerships with OEMs

Over the past year, Geotab has strengthened its collaboration with major OEMs, including Rivian, Volvo Cars and Volkswagen Group Info Services AG, to enhance data integration. 

According to a news release, these partnerships ensure deeper connectivity and actionable insights, enabling businesses to:

• Optimize maintenance and fleet performance

• Integrate EV management tools to improve efficiency

• Access real-time data, regardless of vehicle manufacturer

One example of these efforts is Geotab’s native integration with Rivian. The collaboration ensures electric vehicle data seamlessly integrates into the Geotab dashboard, empowering fleet managers to harness actionable insights without added complexity.

"We are pleased to offer native integration with Geotab on the upcoming release of our Rivian Commercial Van. Geotab customers who add our electric van to their commercial fleet will notice how seamlessly the vehicle data flows into their Geotab dashboard without any added hardware or configurations," said Tom Solomon, Senior Director of B2B Growth & Business Development.