Automotive Fleet
MenuMENU
SearchSEARCH

Ford's SmartGauge with EcoGuide Maximizes Fuel Efficiency

DEARBORN, MI --- Pushing a vehicle to the limit takes on a new meaning in the new 2010 Ford Fusion and Mercury Milan hybrids, thanks to Ford's SmartGauge with EcoGuide -- an instrument cluster that provides real-time information to help drivers maximum fuel efficiency.

by Staff
November 3, 2008
2 min to read


DEARBORN, MI --- Pushing a vehicle to the limit takes on a new meaning in the new 2010 Ford Fusion and Mercury Milan hybrids, thanks to Ford's SmartGauge with EcoGuide -- an instrument cluster that provides real-time information to help drivers maximum fuel efficiency.

"SmartGauge with EcoGuide gives the customer real-world feedback to make the most of their hybrids," said Gil Portalatin, hybrid applications manager. "Unique to Ford and Mercury hybrid sedans, this instrument cluster acts as a good 'coach,' engaging drivers real-time to help them achieve maximum fuel economy."

Ad Loading...

Ford collaborated with IDEO and Smart Design to develop the instrument cluster.

"The main question hybrid drivers had was, 'How do I know I'm getting the most out of my hybrid?'" said Jeff Greenberg, Ford senior technical leader. "We needed to create a system that better communicates with drivers and gives them the tools to maximize fuel efficiency. That's what SmartGauge with EcoGuide does."

The driver is immediately engaged by the SmartGauge displays, on either side of the center-mounted analog speedometer, with a special greeting that combines illumination and graphics.

EcoGuide then uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode built into the display helps the driver learn about the instrument cluster and the hybrid in a whimsical way.

For instance, drivers can choose one of four data screens to choose the information level displayed during their drives:

Ad Loading...

-- Inform: Fuel level and battery charge status

-- Enlighten: Adds electric vehicle mode indicator and tachometer

-- Engage: Adds engine output power and battery output power

-- Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption.


More Fuel

Graphic showing U.S. average gas prices rising to $4.42 per gallon in May 2026, with regional breakdowns highlighting highest prices on the West Coast at $5.58.
Fuelby Faith HowellMay 5, 2026

May Fuel Update: Prices Spike Again Across the Nation

Fuel prices have risen in all 50 states, with the average increasing by almost 39 cents.

Read More →
Graphic showing U.S. gas prices April 2026 with line chart near $4.04 per gallon and regional bars: West Coast highest at $5.41, others around $3.68–$4.02, indicating rising fuel costs.
Fuelby Faith HowellApril 29, 2026

April Fuel Update: Prices Climb Above $4 as Spring Surge Accelerates

National average jumps to $4.04 per gallon, up sharply from last year, with West Coast prices topping $5 and further increases expected amid rising oil tensions.

Read More →
Graphic reading “Fuel-Saving Strategies” with fuel pump and droplet icons, representing fleet management tips on policy, in-network fueling, and maintenance to reduce fuel costs.
Fuelby Faith HowellApril 27, 2026

Tips from Fleet Managers on Saving Fuel Costs

Fleet leaders share practical strategies to reduce fuel spend through smarter policy, routing, and driver guidance.

Read More →
Ad Loading...
Graphic showing U.S. average gas prices for March 2026 with a line chart and regional breakdown, highlighting rising prices and highest costs on the West Coast above $5 per gallon.
Fuelby Faith HowellMarch 31, 2026

March Fuel Update: Prices Settle With a $4 Average

Fuel prices significantly slowed this week, but a $4 national average is still expected.

Read More →
Two men seated at a table during an interview about fleet fuel strategy, with on-screen text reading “AWP Safety Bob Adamski Senior Director of Fleet.”
Fuelby Chris BrownMarch 20, 2026

Bob Adamsky on Fuel Volatility: “Don’t Panic — Have a Plan”

With oil prices rising again, AWP Safety’s fleet manager shares how to respond to rising fuel costs and how the right strategy can turn fuel spikes into cost-saving opportunities.

Read More →
gas pump dispensing money on Middle East map
Fuelby Chris BrownMarch 13, 2026

Oil Market Turbulence Is Complicating Fleet Cost Planning

Rapid swings in crude oil prices driven by the conflict in the Middle East could create longer-term cost pressures for fleets, affecting fuel prices, supply chains, and vehicle strategy, says NTEA’s Andrew Wrobel.

Read More →
Ad Loading...
SponsoredMarch 1, 2026

Artificial Intelligence in Field Service: North America

48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.

Read More →
A chart with EIA data shows an increase in U.S gas prices. Next to it, a chart breaks down the prices by region.
Fuelby Faith HowellFebruary 25, 2026

February Fuel Update: Prices Inch Higher for Third Week in a Row

The final February fuel update reveals prices continuing to inch higher for the third week in a row.

Read More →
A blue background has two fuel pumps overlaying it with text on the left side.
Fuelby Faith HowellFebruary 10, 2026

The 2026 Fuel Economy Guide: Updated Cost and Efficiency Benchmarks for Fleets

Fleet managers can use the DOE’s 2026 Fuel Economy Guide to benchmark MPG across powertrain types using side-by-side vehicle ratings and compare new model-year options.

Read More →
Ad Loading...
A chart with EIA data shows an increase in U.S gas prices. Next to it, a chart breaks down the prices by region.
Fuelby Faith HowellJanuary 28, 2026

January Fuel Update: Prices Hit Highest Level Since Summer

The national average for fuel prices has officially risen to its highest point since the summer.

Read More →