Ford Releases 2010 Taurus
DETROIT – Starting at $25,995, the 2010 Ford Taurus will feature voice-activated navigation, keyless entry and collision warning with brake support.


DETROIT –The Ford Taurus is all-new for 2010, with an expressive design, impeccable driving dynamics, class-leading technologies and unsurpassed value, according to the company.
Available this summer, the 2010 Taurus will start at $25,995-the same as the 2009 model-but with more features, new technologies and craftsmanship that rivals premium-priced sedans. Taurus available technologies-10 of which cannot be found on any other cars in its segment-deliver on consumer needs and wants by enhancing the driving experience.
These class-exclusive technologies include:
Adaptive Cruise Control and Collision Warning with Brake Support
BLIS (Blind Spot Information System) with Cross Traffic Alert
MyKey
SecuriCode Keyless Entry Keypad
Voice-Activated Navigation with SIRIUS(R) Travel Link
Ford SYNC(R) with Traffic, Directions and Information
Multi-Contour Seats with Active Motion
Easy Fuel Capless Fuel-Filler
3.5L EcoBoost Twin Turbo Engine with Direct Injection
Sony Surround Sound System
The 2010 Taurus will feature the Duratec 3.5-liter V-6 mated to a 6-speed automatic transmission, delivering impressive power and fuel economy and available in front- or all-wheel drive. The Taurus SHO has a twin-turbo 3.5-liter EcoBoost V-6, delivering the power of a V-8, without compromise to its V-6 fuel efficiency. The SHO transfers its 365 horsepower and 350 ft.-lbs. of torque through a 6-speed SelectShift Automatic gearbox, featuring steering wheel-mounted paddle shifters and all-wheel drive.
More Leasing

Union Leasing Rebrands as Moventum Fleet Management
The name Moventum reflects the company’s position at the intersection of movement and momentum, with the guiding principle "Keep Work Moving."
Read More →
How Does a Mid-Major FMC Compete? Ask BBL Fleet
This Pittsburgh-based FMC built a technology-first culture, sustained double-digit organic growth, and expanded its Midwest footprint through a recent acquisition. How did it happen?
Read More →
What’s Really Happening in Fleet Supply Right Now
Fleet supply has improved, but not everywhere. Merchants Fleet’s Charles Matthew explains where constraints still exist, what risks are emerging, and why fleets shouldn’t wait to place orders.
Read More →
These Edges Are Measured in Inches — Matt Dyer on Fleet’s New Normal
The Merchants Fleet CEO contends that fleets that drive the business win the inches. In 2026, every one of them counts.
Read More →
Who Gets a Company Car? (In 2026 and Beyond)
As costs rise and scrutiny increases, fleets are refining criteria that govern eligibility for company-owned vehicles.
Read More →
DriveItAway Holdings, Free2move Launch Operations In Nine Cities
The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.
Read More →
AFLA 2025 Conference in Pictures
Drawing over 640 attendees, the 2025 AFLA Annual Conference was held Sept. 14-17 at the JW Marriott Marco Island Beach Resort in Florida.
Read More →
DriveItAway, Free2move Partner to Expand Vehicle Access for Dealers
The arrangement enables franchise dealers to offer flexible lease-to-own programs with no credit checks, no down payments, and no long-term commitments.
Read More →
New Survey: How Well Are FMCs Serving Fleets? We Want Your Input
Fleet managers: Share your experience to help benchmark fleet management companies’ service, strategy, and support.
Read More →
Enterprise Fleet Management Enters Its Next Leadership Chapter
With Brice Adamson’s retirement, EFM hands the reins to Bryan Taylor. How will the company sustain its momentum in a changing fleet landscape?
Read More →