After more than 70 years in business, Union Leasing announced today it has rebranded as Moventum Fleet Management, signaling a more forward position in the evolving fleet management market.

The new name reflects a business that has moved well beyond leasing into full-service fleet management, focused on performance, lifecycle value, and long-term client outcomes, the company said in a press release.

“Moventum reflects where we’re going,” said Mark Hogland, president. “Fleets are critical to how businesses operate, and they need to be managed with that level of importance. We’ve built this company on relationships, accountability, and results, and we’re leaning into that as we grow.”

The company reported account teams averaging 15+ years of tenure, client relationships exceeding 10 years on average, and a Net Promoter Score of 62.

As part of Sasser, Inc., Moventum is employee-owned through an ESOP, an ownership structure that reinforces long-term thinking and accountability across the organization, the company said in the release.

The transition also includes a new corporate headquarters, a purpose-built facility at 700 Commerce Drive in Oak Brook, Illinois.

Moventum’s model remains consistent: dedicated account teams, long employee tenure, and a disciplined focus on client outcomes, the company said.

The name Moventum reflects the company’s position at the intersection of movement and momentum, supporting the fleets that keep businesses running. The new name's guiding principle is "Keep Work Moving."

“This is not a change in what we do,” Hogland added. “It’s a clearer expression of the business we’ve built, and a signal of where we’re headed.”