The countdown is on. April 26 marks the launch of the all-new, all-electric F-150 Lightning pickup.

Ford and UAW leaders will host customers and employees to celebrate the start of F-150 Lightning production at the Rouge Electric Vehicle Center in Dearborn, Michigan. Ford employees and F-150 Lightning customers will join the “Job 1” event for the first-ever full-size all-electric pickup to go on sale, a milestone moment in the country’s shift to electric vehicles. 

Ford F-Series pickup has been America’s best-selling truck for 45 years in a row, according to a company release, second only to the iPhone in revenue among all American consumer products, according to a 2020 study. The Rouge Electric Vehicle Center is an ultra-modern new facility within Ford’s historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T. 

The event begins April 26, 1:30 p.m. eastern and will be livestreamed at http://ford.to/LightningStrikes.