SAN FRANCISCO — Ford Motor Co., Honda Motor Co., and Toyota Motor Corp. unveiled their latest hybrid technology at the first national convention of the Sierra Club, “the world’s largest showcase of hybrid cars,” according to the Associated Press. The hybrids run on a combination of gasoline and electricity. At the Sierra Summit, Ford offered consumers their first peek at its latest hybrid SUV vehicle — the 2006 Mercury Mariner Hybrid. The compact, four-wheel-drive SUV can obtain 33 mpg in the city and 29 mpg on highways. Honda unveiled its latest hybrid offering — the 2006 Civic Hybrid — which can obtain 50 mpg on highways and city streets. Toyota did not introduce any new hybrid models, but it announced earlier this year it would soon start selling a hybrid version of its Camry sedan and a seven-passenger Highlander Hybrid. The company, which makes the hybrid Prius sedan, expects hybrid sales to make up about one-quarter of its total sales by early next decade.
Ford, Honda, and Toyota Unveil Latest Hybrids and Technology
SAN FRANCISCO — Ford Motor Co., Honda Motor Co., and Toyota Motor Corp. unveiled their latest hybrid technology at the first national convention of the Sierra Club, “the world's largest showcase of hybrid cars,” according to the Associated Press. The hybrids run on a combination of gasoline and electricity.
More Fuel

May Fuel Update: Gas Prices Ease, But Relief May Be Short-Lived
After a brief pullback, GasBuddy warns rising oil prices and stalled Iran talks could send pump prices higher again in the days ahead.
Read More →
April Fuel Update: Prices Climb Above $4 as Spring Surge Accelerates
National average jumps to $4.04 per gallon, up sharply from last year, with West Coast prices topping $5 and further increases expected amid rising oil tensions.
Read More →
Tips from Fleet Managers on Saving Fuel Costs
Fleet leaders share practical strategies to reduce fuel spend through smarter policy, routing, and driver guidance.
Read More →
March Fuel Update: Prices Settle With a $4 Average
Fuel prices significantly slowed this week, but a $4 national average is still expected.
Read More →Bob Adamsky on Fuel Volatility: “Don’t Panic — Have a Plan”
With oil prices rising again, AWP Safety’s fleet manager shares how to respond to rising fuel costs and how the right strategy can turn fuel spikes into cost-saving opportunities.
Read More →
Oil Market Turbulence Is Complicating Fleet Cost Planning
Rapid swings in crude oil prices driven by the conflict in the Middle East could create longer-term cost pressures for fleets, affecting fuel prices, supply chains, and vehicle strategy, says NTEA’s Andrew Wrobel.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is rapidly transforming fleet and field service operations, from predictive maintenance and intelligent scheduling to customer self-service and real-time diagnostics. But while organizations are seeing measurable gains in uptime, productivity, and efficiency, many are still navigating workforce adoption, cybersecurity concerns, and data readiness challenges. Explore the latest trends, investment priorities, and emerging AI use cases shaping the future of fleet operations.
Read More →
February Fuel Update: Prices Inch Higher for Third Week in a Row
The final February fuel update reveals prices continuing to inch higher for the third week in a row.
Read More →
The 2026 Fuel Economy Guide: Updated Cost and Efficiency Benchmarks for Fleets
Fleet managers can use the DOE’s 2026 Fuel Economy Guide to benchmark MPG across powertrain types using side-by-side vehicle ratings and compare new model-year options.
Read More →
January Fuel Update: Prices Hit Highest Level Since Summer
The national average for fuel prices has officially risen to its highest point since the summer.
Read More →